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Tone deaf from Apple. Many many countries are suffering economic difficulties due to what has taken place in the world and Apple decides to up the price of their next iphone model. The world has lot's of millionaires and billionaires. I doubt Apple is worried about price hikes though.
 
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I’m expecting a $100 increase which is acceptable to me, especially if base storage is bumping up to 256GB considering I’ve been buying that model anyways. Wouldn’t really be a price increase for me.

If they did a $200 price increase with 256GB base storage, I could handle that because it’d only feel like a $100 increase.

BUT if they do a $200 price increase with no base storage upgrade, I might actually not upgrade which is saying a lot because I’ve fully been on the iPhone 15 hype train.
 
One of the more important parts of the keynote is when local Apple Stores open the real price in our currency. I still remember the feel from last year when I read “1489€” in 14 pro max (128gb). Euro zone customers could be happy if 15 pro max (base storage) cost less than 1500€… (I don’t expect that)
 
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The iPhone 15 Pro and iPhone 15 Pro Max could see a "major price hike" compared to their predecessors, according to DigiTimes' senior analyst Luke Lin.

iPhone-15-Pro-Colors-Mock-Feature.jpg

While the iPhone 15 and 15 Plus are expected to maintain their pricing similar to the current models, the Pro models could see significant cost adjustments due to their new titanium chassis and periscope camera technology on the larger model.

The price increase comes amid a broader softening of global smartphone demand projected for the latter half of 2023. According to Lin, Apple has ordered between 80 to 90 million iPhone 15 units for this period, a downturn from the 90 to 100 million units placed for the iPhone 14 models last year. Leading the order share is the iPhone 15 Pro Max, followed in succession by the iPhone 15 Pro, iPhone 15, and the iPhone 15 Plus.

Previous forecasts suggested the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1,099, meaning the iPhone 15 Pro could start at $1,099 to $1,199 and the iPhone 15 Pro Max could start at $1,199 to $1,299.

Earlier this year, Bloomberg's Mark Gurman reported that Apple was contemplating raising the price for both the iPhone 15 Pro and the iPhone 15 Pro Max. Analyst Jeff Pu has also said that the iPhone 15 Pro models could be more expensive than the iPhone 14 Pro models. He believes the iPhone 15 Pro will be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. The entire iPhone 15 lineup are widely expected to be unveiled at Apple's "Wonderlust" event on Tuesday, September 12.

Lin added that upstream supply chain information indicates that Apple will increase the display sizes of both Pro models next year, mirroring other rumors claiming that the two devices will increase from display sizes of 6.1- and 6.7-inches to 6.3- and 6.9-inches.

Article Link: 'Major Price Hike' Again Rumored for iPhone 15 Pro Models
These decisions are all made to meet the unrealistic expectations of shareholders. An 6.9 inch iPhone? Too large to comfortably fit in the pocket of a pair of pants . Just make a foldable.
 
Even my brother in law is going to follow in my footsteps now and buy a refurbished iPhone. Just silly money now. I told him to wait till the 15 is launched and prices will drop then.
 
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Don't forget that there were two years in a row (2020 and 2021) of Pro model price REDUCTIONS in at least parts of Europe (like the UK)
We've never seen price reductions on iPhone's here in the UK. The smaller 6.1" Pro price has gone from £999 to £1099 for the base models, with 256GB/512GB+ models costing significantly more than they used to. The Pro Max is a further £100 premium matching all other markets. It is what it is I suppose.
 
We've never seen price reductions on iPhone's here in the UK. The smaller 6.1" Pro price has gone from £999 to £1099 for the base models, with 256GB/512GB+ models costing significantly more than they used to. The Pro Max is a further £100 premium matching all other markets. It is what it is I suppose.

You absolutely had seen price reductions. For example, the starting price of the 11 Pro at launch in 2019 was £1,049 including VAT. The starting price the 12 Pro at launch in 2020 dropped to £$999 including VAT. The starting price of the 13 Pro at launch in 2021 dropped to £949 including VAT. Those two years in a row of price drops occurred despite the fact the U.S. prices had stayed the same.
 
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???

£ GBP & € EUR price seems to go up every 2 years, so why wouldn't this year be any different when the 15 series is predicted to cost a lot more to assemble per unit?

Maybe the US will get their long overdue price increase like the rest of us. At least it will feel like the rest of the world isn't subsidising US customers for a change.
I was just gonna say, I’m sure we’ve had a price increase in the UK already. Google also happy to charge more than the US for the Pixel tablet, probably to subsidise the US market. What a joke.
 
I think the price would've been justified if they released a Ultra version with better cameras than the Max and a larger screen (6.9 inch). Basically that's the next year version.
 
The real insult to injury point will be making you buy a separate thunderbolt cable to take full advantage of that shiny new USB-C port.
 
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I was just gonna say, I’m sure we’ve had a price increase in the UK already. Google also happy to charge more than the US for the Pixel tablet, probably to subsidise the US market. What a joke.

You had a price increase last year because of the stronger USD/weaker £ but launch starting prices in USD were still pretty much the same as U.S. prices. For example, when the 14 Pro launched last year, the pre-sales tax starting price in the U.S. was $999 and the pre-VAT starting price in the UK was around £915 which at the time was equal around $980 USD. There was no "subsidizing" going on here. You should instead blame the stronger USD/weaker £.

However, even with last year's price increase, the UK starting prices of the 14 Pro and Pro Max are only £50 higher (including VAT) than what the starting prices of the 11 Pro and Pro Max were back in 2019. That's not significantly more given the improvements to the phone since 2019, larger storage, etc.
 
Wasn't there also a nailed on price hike for the 14 Pro that didn't materialise? If it's just making the $1,099 256GB model the entry level I wouldn't consider that a price hike as such, but if it's $1,099 for 128GB or $1,199-1,299 for 256GB the Pro models will likely be drifting well beyond my interest going forward.
 
Price hike is a bummer but working in corporate world it is expected. Company I work for is doing a price increase on product in Dec as well. Got to cover all the salary increases over the last year or so.
 
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You mean Timmy's 80 million bonus is getting hit by inflation? Nice.

No... You may be shocked the overhead and direct costs of running a business has dramatically increased across the board for large tech companies.

You'd probably feel better if Apple didn't give raises and increased benefits to Apple employees. Or refused to pay increased costs for building leases, parts, janitorial services, insurance, parts that go into Apple products, contract labor, etc - just to name a few.
 
Unforunately with Apple, it seems that the sky is the limit, people will just keep buying
If you have 5 thirsty customers, what is the ideal number of water bottles you should have available for sale?
If you say 5, you know nothing about marketing, Jon Snow.😒 The ideal number of water bottles to have for sale for 5 thirsty customers is 4.😮

You don't price things at what it's worth, you price things at what the market will bear.
 
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