'Major Price Hike' Again Rumored for iPhone 15 Pro Models

[The-Real-Deal82]

I would have guessed the consumer "climate" was more favorable to a price increase last year than this, but what do I know.

Also am surprised to read that they are allocating more units for Pro Max. I don't see as many people with the larger version personally.

Most probably due to that model being more popular in the US and China markets. I use a Pro Max but see far fewer of them on my travels. It’ll be more popular in markets where the prices are slightly cheaper and the cost of living crisis of other parts of the World are irrelevant.

 

[martint235]

Most probably due to that model being more popular in the US and China markets. I use a Pro Max but see far fewer of them on my travels. It’ll be more popular in markets where the prices are slightly cheaper and the cost of living crisis of other parts of the World are irrelevant.

I went for the 14P and lately have been missing the extra size. Hopefully more units will mean I get one on day 1 😄

 

[SpaceCrystal]

Does anyone NOT put their iPhone on their Apple Card to pay it off with no interest? In that case a price jump is practically irrelevant.

Apple stopped the process of people using Apple Cards to buy phones without a carrier back on August 15th last month, if that's what you're referring to. They now have to go through a active subscription with one of the big three carriers (AT&T, T-Mobile or Verizon) & not with a MVNO (Mobile Virtual Network Operator).

Apple Card iPhone Financing Now Requires an Active Mobile Plan.

Apple to discontinue Apple Card financing for iPhones bought without a carrier connection.

It also doesn't apply to people outside of the U.S. because the Apple Card doesn't exist for them.

The Airpods Pro 2 usb c are a only speculation at this point, no?

Upcoming USB-C AirPods Pro Not Expected to Include Any Other Hardware Changes

Apple plans to update AirPods Pro with a USB-C charging case during its "Wonderlust" iPhone 15 event on Tuesday, September 12, but no other...

www.macrumors.com

A new AirPods Pro case is coming because Apple loves USB-C now

But don't expect any other new features.

www.macworld.com

 

[The-Real-Deal82]

I went for the 14P and lately have been missing the extra size. Hopefully more units will mean I get one on day 1

I doubt you’ll have any issue, the 14 Pro Max had plenty of stock last year, so if Apple are increasing production, you shouldn’t have much issue.

 

[Mrkevinfinnerty]

Upcoming USB-C AirPods Pro Not Expected to Include Any Other Hardware Changes

Apple plans to update AirPods Pro with a USB-C charging case during its "Wonderlust" iPhone 15 event on Tuesday, September 12, but no other...

www.macrumors.com

A new AirPods Pro case is coming because Apple loves USB-C now

But don't expect any other new features.

www.macworld.com

The fact that Apple are supplying accessories with USB-C charging & USB-C cases (such as with the AirPods Pro 2) already basically confirms that USB-C will be on the iPhone 15 series.

Ok, but the same sources have reported iPhone 15 will have USB C, i don't understand how one rumour can confirm another

 

[martint235]

It also doesn't apply to people outside of the U.S. because the Apple Card doesn't exist for them.

You’re not seriously saying there are people outside the US and that those people buy iPhones?

 

[solq]

Not to mention, price increases don't happen that often on iPhones. You can't expect more and more tech and expect to pay the same price.

Ahem, Sir, if it were tech I would expect it to get cheaper…

I remember working on this cool MBL PC with an 80486 CPU, 2Mb of RAM, 80Mb HDD, a flat 15” monitor and a SCSI CD-ROM. It cost over $5000 in ‘92 money, which is about $11000 in today’s money.

The iPhone is a luxury product and as such Apple will charge as much as the market will bear. I wonder if the market will bear a large price increase such as $100 in the US, which will translate to extremely high pricing outside the US.

For a lot of European countries, an iPhone Pro is already well over the median wage and much more expensive than a good laptop.

 

[East India Company]

Every vendor and supplier just keep pushing us and pushing us to see how far we will go before we decide to spend our money elsewhere, or not spend it at all.

I’m already on 5 years with my Xr. It still functions as new and I don’t see any reasons that would make me want to get a new iPhone apart from getting a telephoto. I won’t upgrade for a good couple of years.

 

[East India Company]

Apple seems to be taking lessons from the Disney School of Pricing. In the U.S., $999 for an iPhone Pro? A bit steep, but still digestible. But in the UK, that same price skyrockets to £1099 ($1387). So UK customers are shelling out nearly $400 extra just to get their hands on an iPhone. And if Apple's considering jacking up prices further? Add another $100 and the UK's price disparity could soar to a whopping $500 difference. All this for the same phone.

If Apple continues this trajectory, they might soon find themselves sliding down the same slippery slope as Disney, watching profits dwindle.

That’s because you are getting the iPhone with the steering wheel on the right and that is produced in lesser quantities, hence the higher price.

 

[Sebalto]

Apple seems to be taking lessons from the Disney School of Pricing. In the U.S., $999 for an iPhone Pro? A bit steep, but still digestible. But in the UK, that same price skyrockets to £1099 ($1387). So UK customers are shelling out nearly $400 extra just to get their hands on an iPhone. And if Apple's considering jacking up prices further? Add another $100 and the UK's price disparity could soar to a whopping $500 difference. All this for the same phone.

If Apple continues this trajectory, they might soon find themselves sliding down the same slippery slope as Disney, watching profits dwindle.

Factor in VAT

 

[The-Real-Deal82]

Factor in VAT

Apple factor in VAT too and set their prices with this in mind as does any retailer in the UK.

 

[maxoakland]

Lame if true

 

[newyorksole]

I’m mostly going for the iPhone 15 Pro Max itself, as I definitely need an upgrade from my current phone badly (Samsung Galaxy S8). Unlike the majority of people who buys phones every year, I have a good reason for doing so.

One, the iPhone 15 series in general is coming out with a USB-C charging port, as I don’t want to go backwards with Lightning & need another charging cable just to charge one device.

Second, my current phone is on its last legs & is constantly showing its age. I can’t download certain apps like Hardee’s, Zelle & RoboKiller, the Samsung Keyboard & the phone itself sometimes keeps lagging & freezing for a while whenever I try to reply to someone on YouTube due to me keep having current less free RAM memory of 1.4 GB’s or less every time that I go to optimize my phone (the S8 in general only has 4 GB’s of LPDDR4 RAM). And I’m running out of storage space (it only has a max of 64 GB’s). I’ve had this phone for six years now since it’s release.

I more or less have enough money for the phone itself ($1,400). I just got to save more money to cover the costs of two years of AppleCare+ with theft & loss, & for more storage (going for 1TB if the rumors are true that they’ll start with 256GB’s of storage as the base). And I’m buying it outright (factory unlocked) through Apple’s online store.

nice. those are good reasons. I typically get 128GB, but will get 256GB regardless of what they start off with.

also going to get AC+ T&L and will buy outright. going to get a 15PM for me and a 15P for my partner. they’re going from a 2019 11P.

 

[Gintoki-kun]

So this basically means we, Europeans, will have to pay +1.5k euros for the pro version. 🤦‍♂️

 

[Sebalto]

Apple factor in VAT too and set their prices with this in mind as does any retailer in the UK.

You don't say. No need to moan about higher prices then.

 

[unchecked]

Hope there's options and keep the titanium version separate as a iPhone Ultra, but if it replaces the Pro, depending on the raise I may have to consider going Regular for the first time in a long time. or just keeping my current 14 Pro and just replacing the battery.

Ditto. Still using my 11 Pro atm and I'm waiting to see how the regular turns out. It's either I get the regular or wait for discounts to kick in and get the 15 Pro next March or April from retailers at a few hundred dollars cheaper.

 

[The-Real-Deal82]

You don't say. No need to moan about higher prices then.

I’ll discuss what I like here thanks, it’s my prerogative and I’ve been here a very long time. Don’t be so rude.

 

[bushman4]

People will upgrade for newer better technology as well as better bells and whistles
Apple has literally thousands of patents which Could be used to accomplish this
Price and Innovation go hand in hand

 

[ackmondual]

A price increase for what? Really nothing major is changing or being added. Think that would be a big mistake by Apple.

I think we know the answer to this... for keeping Apple happy, so that some of the more hardcore Apple fans won't have to buy Android

How about meeting us halfway Timmy and at least double the storage sizes in each tier? It’ll cost Apple an extra whopping $8 in increased chip costs.

But then shareholders would become sad pandas.

It was soo painful that on the 9th gen iPad, going from 64 GB to 128 GB cost an extra $150! Ironically enough, I ended up getting a Switch, so bypassing that ended up being the right choice

 

[ackmondual]

Someone needs a bonus:

View attachment 2254914

At this point, more like a bonus, for the bonus, for the bonus.

 

[Leigh-zed]

Of course there’s a price hike. The EU and other jurisdictions around the world forced USB-C onto Apple and as a result, that cost (and more) will filter its way down to the consumer. The likes of the EU don’t see that though and they’ll keep forcing things on Apple which in turn will result in price hikes for users.

 

[gtjacket123]

Just my US$0.02. Apple products are great, most of them are even best in class. But I've reach the point where for me I just don't see the incremental value in owning the latest and greatest that Apple has to offer.

Apple's products from one or two years ago do everything I could possibly need or want them to do.

I agree. Most feature upgrades in the phones year-over-year are only eye-catching to someone who hasn’t upgraded in a couple of years. I get that.

I’m in the category of wanting the latest and greatest *internals* and being willing to pay for it. But in recent years I’m constantly disappointed. Let me give an example- year over year I hear and expect that battery, Wi-Fi, cellular, GPS, etc. related hardware should be better. But not once in my yearly upgrades in the past 3-4 years have I felt any difference in signal quality/strength/battery life/etc.

Obviously cell and Wi-Fi signal are a part of the puzzle, but if year-over-year the “cool” stuff isn’t that amazing and the functional stuff that I really care about doesn’t seem to evolve, I’m not sure I’m inclined to create more tech waste by continuing my annual upgrades.

I’m still iOS for the foreseeable future, but will likely drop to 2-3 years between upgrades so that the cosmetic updates are a little more exciting.

 

[The-Real-Deal82]

Of course there’s a price hike. The EU and other jurisdictions around the world forced USB-C onto Apple and as a result, that cost (and more) will filter its way down to the consumer. The likes of the EU don’t see that though and they’ll keep forcing things on Apple which in turn will result in price hikes for users.

I don’t think the price hike is as a result of Apple adopting the global standard. It hardly costs £100 a device to change a port on a device.

Apple also can’t operate unregulated wherever they choose to trade. It’s the same with cars and transport, they can’t just be left to monopolise. Apple could just pull out of the EU if they do wish and kiss goodbye to a third of their annual revenue if they don’t like it. There is only one loser in that situation though even if a few economics failures on here think it would be a good idea.

 

[Damian83]

The fact that Apple are supplying accessories with USB-C charging & USB-C cases (such as with the AirPods Pro 2) already basically confirms that USB-C will be on the iPhone 15 series.

I never had doubts about this 🤔

 

[AF_APPLETALK]

So this basically means we, Europeans, will have to pay +1.5k euros for the pro version. 🤦‍♂️

The cost of doing business in Europe is pretty high.

I am a developer and have to exclude releasing my stuff in EU territories becuase of GPDR and other regulatory stuff. The cost is too high, and I'm not about to be opening Irish shell companies to protect myself. I don't have any of those issues in the US.

I can only imagine what a company as big as Apple has to deal with or pay in order to sell to you guys.