False alternate analogy. You entered into a contract where you agreed to continue paying Target along the way, and Target continues to offer services in-house, at their cost. Now you somehow don't like this. Don't sell at Target, but certainly don't expect Target to provide all these things for free because they somehow owe you for some unknown reason.
It’s not false though. The fact that developers don’t like this has nothing to do with whether they agreed to it (as it is all or nothing). They agreed because there are only 2 options, but they don’t like all the options. There’s no contradiction here. Furthermore, they are paying what they agreed - 30/15% of subscriptions - they just think it’s stupid.
Secondly, if it’s not fair to Target to use their store without paying, then how is it fair to you (the merchant selling cell service) to have to to pay Target for the cell service you provide? It’s not Target’s cell towers or cell technology, so how is it fair that they get paid for your customers using their cell phones?
You aren’t even being rational. Who is claiming that Apple owes them anything? No one.
A rational persons answer in that analogy is exactly what you see developers do in the App Store. They either don’t offer subscriptions through the app, or they charge customers more money through the iOS than you can get it anywhere else.
All this does is punish
you, the customer. Why? Because you either pay more out of ignorance (by subscribing through iOS apps), or it inconveniences you by obligating you to sign up outside the app. That results in a worse user experience that is more cumbersome.
And here you are actually
fighting for this on behalf of the most valuable company in the world, of which you contributed nothing to and receive nothing from - abandoning rationality in the process. It’s mind-boggling.
The solution is very simple - Apple should stop hosting apps for free. They can charge a fair price for the services they provide (those aptly summarized in the original Target analogy) - and not demand payment for the services that they don’t provide.