These days people are switching to Macs, but the majority use PC's.. Apple dropped its price in the "sales" they usually have on Black Friday, and $100 cheaper is good for us Mac users and they have the Refurb. Store. But what about Apple reducing its prices to those equal to PC's, in the Apple Store and their Retail? Yes, I know theres not much difference already compared to the $1000 equivalent PC, but $200 or so is a big difference.. WHy can't Apple say .... "ok... the Macbook Pro 15' will be $1,400, or the Macbook Air (being a slower cpu), knock this down to $600" This will gain more interest, and more incentive to switch to... Since the average laptop i5 now-a-days is about $500. I guess what i'm saying, is why can't Apple make it more affordable for the average PC user ? As people don't all have $2000 to throw away at a MBP. WHat i'm saying is the people who do have around $1000 though, these people will be able to decide, rather than just say "oh shoot.... I can only get a PC"