Actually I don't expect to have to adapt the way I hold my phone or put a cheap ugly case on it for it to work reliably when it cost me £599 (approximately $920) to buy in the first place.
I am a huge Apple fan, but I am really unimpressed by this obvious design flaw, and even more so by Apple's supposedly generous offer to hand out free bumper cases that probably cost them less than $1 each to manufacture.
Apple are not shy about charging top dollar for their products, so they should not hesitate to put things right, properly.
In my view Apple should do no less than fix the hardware and then offer every iPhone 4 owner a new replacement unit free of charge.
Good luck with that desire!