I don't think physical cards themselves are going away for a very long time. And since they aren't, I frankly MUCH prefer swiping as opposed to inserting my card for the chip -- the chip is way slower.
It depends on the store. A lot of them only did the absolute minimum and didn't bother doing much in the way of optimization or supporting "extras" like contactless payment (probably in part because they weren't huge fans of accepting cards in the first place and didn't want to encourage it).
Honestly, the US will probably never have 100% NFC acceptance unless some significant changes are made. I'm thinking dramatic reductions in interchange along with changes to policy to make NFC easier to adopt (see below).
A lot of places have tap to pay...I just used it inside a gas station yesterday. It is fast once you have your card in hand, but overall having to find a credit card, use it, put it back is probably no faster than ApplePay.
I think OP meant on the cards themselves. That was tried in the US before with poor results. I don't think banks are willing to try a "failed" technology again.
That being said, tap-to-pay is as secure as and faster than EMV. We should be striving for tap-to-pay everywhere instead of this mishmash of insecure MSRs, slow EMV terminals, proprietary QR codes, and a few select places that actually accept tap-to-pay/Apple Pay.
I have a feeling QR is ultimately going to win out in the US for mobile payments. Unlike elsewhere (where banks control the software on terminals and give merchants little choice in customization), NFC is artificially difficult* for American merchants to implement**; as a result, they aren't going to bother literally writing new code to support it unless the demand's there. Meanwhile, everyone has a barcode/QR code scanner already that's being used for scanning stuff--or at least a phone with a camera.
Of course, that depends on there being one consistent standard for QR. EMVco/Visa/UnionPay have one but who knows if that'll become more commonly accepted or if it stays confined to retailer-specific apps.
* In part due to retailers not being willing to use software that someone else's written and there being no mandate from the networks/processors to do so. It's why every store's terminals behave slightly differently even if they're using the same hardware.
** One example is Safeway. They got EMV first, then NFC a year-ish later. Even then, the latter is flaky as hell and I don't know why they bothered. (As far as I know, they were never MCX members or whatever.)
No verification at all. The US doesn't use chip and pin cards like Europe does. We use chip and signature cards. They are different. Even though our credit cards look just like yours and have a chip, they don't support a pin unless it's actually a debit card in which case the pin is only for debit transactions and not credit card transactions. Apparently, the US thinks we're too stupid to remember a pin number for our credit cards.
There are actually some US chip-and-pin credit cards here but they are rare and the pin is often times intended only for international transactions. They are usually credit cards geared for international travelers.
Yes, we're stupid over here when it comes to credit card security.
Yeah, that is indeed the real reason. I always found that funny because virtually every American carrying a credit card in their wallet also has a debit card... with a pin number that they are capable of remembering. Oh boy how I love our country, lol.
I believe the banks fought the inclusion of PIN numbers since they thought there would be a significant number of Americans that wouldn't be able to remember the 4 digit number (probably a fair assumption) and including it would cause delays, loss of sales and bewilderment among the sheepeople.
I'm so glad the signature is finally going away since it was totally worthless anyway. I've been signing with an "X" for I can't remember how long and nobody cares.
It's because PIN wasn't worth the cost to the banks. It's hard to justify when lost/stolen fraud is only 9% of all card fraud.
That said, Europe supports contactless payment far more than here. I used Apple Pay for almost everything in the UK last year without issues, even at ticket machines. PIN might no longer be as necessary for foreign travel as it was in the past.
Fun fact: those PIN-enabled credit cards? They're actually kind of a hassle to use in the US because smaller merchants don't expect PIN and try to bypass it. (Ask me how I know.)
I'm often required to do signatures using Apple Pay for purchases even under $20. Is this something that will count on retailer support? If so, I suspect a ton of small, non-chain retailers will never bother to do this, which is a bummer.
You'd probably right on that one. As mentioned above, many didn't really want to accept cards in the first place and only started to because enough people demanded it. I also suspect some got bitten by chargebacks in the past and aren't so trusting of the networks now.
The PIN stops this (and it's not so easy to get someone's pin).
All that's needed is a camera hidden in the ATM, which I consider pretty easy. See here for some interesting reading.
This article isn't entirely accurate. VISA has about 75% of the market. And while the other big card brands are removing the requirement altogether, VISA is not. Signatures will only be optional of the merchant is able to take EMV payments.
So, for merchants that do not have a solution for EMV will still be required to capture the signature for VISA transactions. And since that is about 75% of their customers, it will likely be ALL customers of theirs until they have EMV enabled.
http://visacorporate.tumblr.com/post/169621606538/visa-makes-signature-optional-for-emv-merchants-in
75% of the market? I thought it was only around 50% so I'd be interested in a source for that claim.
It should be fairly straightforward to report fraud within 48 hours considering how common account notifications are these days. I think the original point still stands.