Apple have a long way to go before that’s ever going to be the case outside of the US.
Things might change for the better now the TV App has been released further afield but in the UK at least many broadcasters just don’t see AppleTV as having enough of a user base to support it.
I'm incredibly surprised that Apple ever wanted to compete with the TV channels. I know the USA has the world's highest TV consumption - which is incredibly bad!!! (8 hours a day which sadly is making the country ill - obesity, 1 in 2 cancer rates, diabetes, GMO food) - but I honestly thought that TV was dead. Certainly, the millennials and future generations are not consuming it (myself included) throughout Europe.
In the UK, the average age of the BBC1 viewer is 61! From a marketing perspective, it's the older generation that are still paying £40-£100 a month for Sky TV which is a 1990s way to do it BUT even that company has had to drop their prices (for the first time in its history).
Young, educated people that I know travel and use MacBooks, iPads and iPhones. They are not the television channel generation. They are the Internet generation. For them, ATV is used to compliment their iPhone/MacBook content usually for film.
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Well its good that we have options, and I'm glad Apple listened very quickly to those who provided feedback to Apple. In fact they acted so quickly that I actually think they had it already in the planning. Apple themselves never ever actually stated that it looks inelegant, that was merely people trying to justify why it wasn't doing the most basic of things...
The first ever review from The Verge did state that 'Apple thought the switching was inelegant'. But the switching is outside of Apple's control. I totally agree that it's awesome to have the options. 24p for playing film is great
🙂 I feel the ATV 4K is for tomorrow - this time next year, iTunes will be 4K HDR flooded
🙂 There'll come a time in maybe 1 or 2 years when you won't think about HDR - SDR switching as the majority will be HDR. Coming from a media background, I know how fast this industry is!!!