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^ agreed that the stores will take a sales hit.. alas, I have exchanged my phone. Slightly bad from the corporate perspective but slightly "saavy" from the consumer perspective. No troubles today and I'm enjoying my jet black Plus. (They weren't kidding about the microabrasians, though!! So many already.) :p
 
Update: I got lectured at the Apple Store by the manager. "Don't purchase products that you do not intend on keeping. The phone you are returning won't be resellable, do you know that? Please be mindful next time." They agreed to let me come in and exchange the phone after I've transferred all of my stuff over, but yeesh.. my bad.

That manager sounds like a dick. I would have said:

"Well, considering I made my purchase based on photos and some videos and didn't actually get to see the unit in person it's difficult to know if I made the right decision or not. Maybe next time I'll be more mindful and not pre-order at all. Who knows I may buy another brand instead."
 
That manager sounds like a dick. I would have said:

"Well, considering I made my purchase based on photos and some videos and didn't actually get to see the unit in person it's difficult to know if I made the right decision or not. Maybe next time I'll be more mindful and not pre-order at all. Who knows I may buy another brand instead."

I am tempted to try this and see if it works. ;)
 
Similar tale, I exchanged my 32GB MB plus for a JB and just had to pay the £100 difference. The guy in store remarked that he noticed I had originally ordered the JB (which I subsequently cancelled) and it wouldn't be a problem. This was 27 days after my original in store purchase. They didn't have to do this so I was well happy!
 
When the iPhone 7 preorders were coming around I was still undecided on which Black color to go with and after seeing a few reviews on how the JB was easy to scratch blah blah I decided on ordering the MB model.

I received the MB model on 9/16 and got to see the JB in person in stores like the rest of you afterwards. It started to grow on me so I wanted one. I called up Apple to see if I could exchange the color but as most of you know the JB inventory was in limbo. My only option would have been to return the MB model within the 14 day window and have no phone (sold my 6+ already) until maybe November?

Yesterday I read a thread here saying that JB models were becoming available at different stores. I called Apple online store and explained the situation I was in. Apple being awesome at customer service made an exception and allowed me to return my MB 7+ for a full refund even though it was more than 14 days.

Here's where Apple customer service goes above and beyond. They located a store near me that had a JB 128GB 7+ Verizon model in stock. The Online store rep said they would put notes in my account that they gave me the ok to return the phone and that I could try and speak to the store manager to do an exchange. Fast forward a couple of hours I came home with a brand new 128GB JB 7+.

Another reason I stay loyal to Apple. Customer service is top notch!

TL;DR

Bought MB iPhone. Liked JB after seeing it in person. Apple was cool enough to let me exchange it even though it was more than 14 days (28 days to be exact)because they didn't have the JB model in stock in that window.


I decided to return my 7 Plus as it was not working on 4g at all here in the UK and the Apple Store manager was quite rude and was trying to convince me a new software update would fix it. Sur, an update could fix it, but I dont pay 820 quid for a device that is incomplete out of the box. They accepted to refund me and that was it. The experience was not that smooth, but I already had great customer care at the same store. So it depends a lot on the person that sees you at the store.
 
Due to the rather astronomical prices we pay for Apple products, they end up with huge gross profits. It's how Apple became such a giant wealthy company. With profits sky high, they can easily afford to have great flexibility with returns. In addition they make themselves look good, especially since non business people simply believe Apples being kind. When a company charges as much as Apple does, it's easy to look like a hero.

As usual, you have this exactly the wrong way round. Apple became so big because they have – on top of great products – great customer service. Proof: they had that "flexibility with returns" well before they became so big and could, as you put it, easily afford it.
 
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