Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
58,661
22,256
Yesterday's New York Post rumor about McDonald's Billion Song iTunes giveaway created a lot of interest in the Mac community.

While many felt that McDonald's subsequent statement implied denial, their statement simply reported that there were "no agreements to announce".

MacRumors has since received confirmation that McDonald's is, in fact, planning the iTunes giveaway, but no further details of the promotion have been obtained.
 

sethypoo

macrumors 68000
Oct 8, 2003
1,581
0
Sacramento, CA, USA
Great, now I'm going to gain weight.....

McDonalds would be really, really stupid to pass up a marketing chance like this. iTunes is huge and will get bigger, especially around the Superbowl.

This should be fun to watch!

:) :rolleyes: :D
 

alset

macrumors 65816
Nov 9, 2002
1,262
0
East Bay, CA
I dunno about this. I want it to be true, but I am not putting my faith into it until I see more info. Let's hope I'm wrong!

Dan

edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth.
 

The Ancients

macrumors member
May 19, 2003
59
0
Auckland, New Zealand
Hand in hand

McDonalds target market and pop music (although this by no means covers the range of music available) I think go hand and hand. Until now, McDonalds would have had no financially reasonable method of tying in with the music aspect. With the advent of iTunes and it's ilk, this is feasible as until now physical media was the only delivery method, which would be costly, and a logistical nightmare. Now the question begs; what other companies in numerous industries/markets can also leverage this paradigm change?
 

stefman

macrumors regular
Jul 17, 2002
156
4
I think it's going to be great exposure for the iTunes Music Store and for Apple.

Apple need to solidify it's lead in this field and tie-ups with big names can only help.

Now, maybe they can have a promo with the Big Mac :D
 

tazznb

macrumors regular
Jul 22, 2002
141
0
New Jersey
This all is starting to make me hungry......

Originally posted by alset
I dunno about this. I want it to be true, but I am not putting my faith into it until I see more info. Let's hope I'm wrong!

Dan

edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth.

Maybe this is Coke's way of supplanting the Pepsi iTiunes giveaway.

Getting "one-up" on the competition, while being out of the public's eye.

:p Next thing you'll know Pepsi will have a TRILLION iTunes song giveaway, and go out of business.

It's all starting to come together, and make sense..... 1st the Big Mac sandwich, and 2nd the Big Mac supercomputer (I don't know how you all are going to take this so you may as well be seated....)

This may signal Steve Jobs' intent to merge or takeover Mikkie Deeez! :eek:
 

displaced

macrumors 65816
Jun 23, 2003
1,455
246
Gravesend, United Kingdom
Re: This all is starting to make me hungry......

This may signal Steve Jobs' intent to merge or takeover Mikkie Deeez! :eek:

... and replace everything with tofu and lentil derivatives!

Slashdot sig. quote: "Vegetarians eat vegetables. Humanitarians scare me."
 

ITR 81

macrumors 65816
Oct 24, 2003
1,052
0
Told you it would happen.

I think folks forget McDonalds sell's vegi burgers and other healthy food that includes good array of salads. Here they have whole menu of vegi foods.

Coke will not have a problem with it since they are taken part in the iTunes Music Store. Cokecola Music that sell comes through AOL Music which has just converted over to using iTunes Music Store to get all their music..which also includes all AOL members.
So no they don't have problem with it when they are getting their music from same place McDonalds and Pepsi is.

I bet the music store will have another promo..probably some sortof Movie deal.
Probably one that involves Pixar Pictures.
Isn't the new Shrek 2 made by Pixar?

I'm beating as soon as iTunes Music Store debuts in other countries..a couple months after the debut will be followed by promo's for free music. I could see deals with Vodophone and few other european companies. I believe Apple will be opening a UK Apple store next yr as well as they just opened the Japanese Store.//freakin 5 story building.
 

Lancetx

macrumors 68000
Aug 11, 2003
1,991
619
Enough of the political correctness, some people just can't ever let it go. Apple is in this for the marketing exposure, pure and simple...and there are few companies they could team up with for a better high exposure promotion than McDonalds. In the end if this goes through, this will be one of the best things Apple has ever done for themselves.
 

ITR 81

macrumors 65816
Oct 24, 2003
1,052
0
Link:
http://www.cokemusic.com/
For folks wondering.
So Coke has it's money on iTunes Music Store to stir up business for them as well.

Hell they may even come out with promo for free music later in 2004.

I wonder what the commerical's for the Super Bowel will look like? I wonder if Apple will do one and Pepsi will do a separate one or a combo commerical.

I hope they do something similar to the 1984 Apple commerical. I loved that commerical! It was like mini movie.
 

MacMarino

macrumors member
Jan 31, 2003
62
9
Tokyo, Japan
Where will it cover?

Im wondering how far these promotions are going to cover. If its only going to affect the USA, then I think that Apple can go and shove there promotion idea back into the ground. This needs to be available to everyone around the world. There are times that I feel that Apple dont really push hard enough to establish services like Sherlock and iPhoto print shop to other countries ie: Australia and Japan. Do i get a discount if all the services are unavailble in the area that i live in on the hardware and software?
 

asphalt-proof

macrumors 6502a
Aug 15, 2003
584
0
Magrathea
This is a great thing. I'm not a fan of Pepsi but its relationship with iTunes is great and with McyD's on board, iTune will have potential user-numbers that all the other online music services COMBINED can only dream about.

By the way, the 1.5 million downloads last week shows that iTunes is the real deal and that the onus is now on the other music services to show that they are viable and can compete with Apple. HAIL Pax Apple!!
 

bensisko

macrumors 65816
Jul 24, 2002
1,471
1,307
The Village
Coke, Pepsi, and McDonalds

It seems to me that, McDonalds is big enough to do what ever it wants and if Coke doesn't like it then there are other softdrink manufactures out there (i.e. Pepsi). If Coke were to raise an issue, it would be rather stupid of them, mostly because of all the business they would lose with McDonalds, and it would give that much more lead to Pepsi (not to mention the age old "Follow the Leader" that business tend to do).

I am actually really looking forward to these promotions, but the only thing that concerns me is that there are people like me out there who see music they want to buy, but figure they will wait for the promotions (which will hurt iTMS short term sales....that don't seem to be doing too bad anyway).

You know, perhaps it's forshadowing that McDonalds, over the last couple months, has been putting up all of these "Are you Mac enough?" signs up...
 

mikenap

macrumors newbie
Nov 7, 2003
4
0
Rutland, VT
Apple innovation again at work

It's amazing how farsighted a company Apple Computer is. The cube is yet another example of a product that was so far ahead of it's time consumers did not realize they wanted it. Look at companies like Alienware and others, they are all now making "cube" style computers with small form factors and doing very well with them, altho they seem to be using them as home entertainment devices. Like the Newton, stylized enclosures, the mouse, and so many other things, Apple can at least have safitsfaction in the fact that there idea's and implementations feed the industry with new products that make sence.
 

ITR 81

macrumors 65816
Oct 24, 2003
1,052
0
Re: Where will it cover?

Originally posted by MacMarino
Im wondering how far these promotions are going to cover. If its only going to affect the USA, then I think that Apple can go and shove there promotion idea back into the ground. This needs to be available to everyone around the world. There are times that I feel that Apple dont really push hard enough to establish services like Sherlock and iPhoto print shop to other countries ie: Australia and Japan. Do i get a discount if all the services are unavailble in the area that i live in on the hardware and software?

Well thing is the McDonalds promo doesn't happen until after the Pepsi promo ends in the US which I figure will be until around May. This is when Euro iTunes Music Stores are suppose to open up and maybe the Canadian store as well. Then those countries will probably be included as well. Japan and Korea probably won't get a music store until later on in 2004.


2004 looks good for Apple.
 

Aeolius

macrumors 6502a
Jul 25, 2002
910
27
Re: Re: Where will it cover?

Originally posted by ITR 81
2004 looks good for Apple.

I know of at least one other cross-promotion, where a well-known food/beverage company will be giving away iPods in conjunction with their music program in the summer of 2004. I'll ask permission to see if I can say more.
 

IndyGopher

macrumors 6502a
Nov 3, 2001
782
1
Indianapolis, IN
Originally posted by vegan
I can't believe Apple would want to be associated with a company like mcdonalds.
http://www.mcspotlight.org/
This is the second straight day of lunacy like this. I imagine you folks are the same ones that throw fits about Apple and Microsoft doing business. Notice that last word, <b>BUSINESS</b>?
If you want to boycott Apple because they are making promotional deals that they desperately need (and have needed for the last decade) then do it. But understand that no one cares if one more nutjob walks away. By my figuring, this promotion would mean several million people would be happy to take your place as Apple customers.
 

Le Big Mac

macrumors 68030
Jan 7, 2003
2,733
317
Washington, DC
Re: McDonalds and iTunes... True?

Originally posted by Macrumors

MacRumors has since received confirmation that McDonald's is, in fact, planning the iTunes giveaway, but no further details of the promotion have been obtained.

Sounds like a price issue to me. McD's probably wants to pay less than 99c per each redeemed song. How much less is the question.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.