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Ahh, just what fat Americans need, another reason to eat Mickey D's. Why cant they team up with Gold's Gym or something positive. WTF they teaming up with Pepsi and McDonalds for. It's just me, but apple being successful comes 2nd to being healthy. I bet you wont see Mr. Jobs eating a large fry while guzzling down a 20oz soda.
 
Re: Re: Re: Where will it cover?

Originally posted by Aeolius
I know of at least one other cross-promotion, where a well-known food/beverage company will be giving away iPods in conjunction with their music program in the summer of 2004. I'll ask permission to see if I can say more.

A food and beverage company...hmm
any color hints? red and white maybe?
 
Originally posted by 1macker1
Ahh, just what fat Americans need, another reason to eat Mickey D's. Why cant they team up with Gold's Gym or something positive. WTF they teaming up with Pepsi and McDonalds for. It's just me, but apple being successful comes 2nd to being healthy. I bet you wont see Mr. Jobs eating a large fry while guzzling down a 20oz soda.

Probably not but what about a vegi burger and a aquafina or whatever coke calls their water Dasini or something like that.

"Are you Mac enough?"
 
People dont go to McDonalds for vegi burgers and bottled water. Why not Subway.
Originally posted by ITR 81
Probably not but what about a vegi burger and a aquafina or whatever coke calls their water Dasini or something like that.

"Are you Mac enough?"
 
I have went for a vegi burger and sprite before.

Well Subway probably just doesn't have the presence as McDonalds have.

Now maybe if they did it through Subway, KFC and the other YUM! owned franchise.
 
I'm not sure that Apple has had a great selection here, like they could go with any company they wanted. It seems like Apple sent a letter to a bunch of business CEOs asking about a possible promotion, and so far have gotten the biggest responses from McDonalds and Pepsi, but there may be others.

It would be great if there could be a constant stream of song giveaway's just hoping from one company to the next.
 
Are you Mac enough?

Has anyone else seen these? I've seen them in two different places: 1) McDonalds and 2) Noodles (the Noodles referance was to their macaroni and cheese menu item).

Everytime I see them I wonder if my Powerbook and iBook makes me Mac enough, or do I need to go get a Duel display G5? Hmmmm...
 
does anyone know how the free songs work? Like, i only really buy albums. So if i save up 10 free songs can i get an album? (or 11 free songs)
 
I've seen them at McDonalds...I'd just figured they are just promoting Mac's that all:D
 
Originally posted by ITR 81
I have went for a vegi burger and sprite before.

Well Subway probably just doesn't have the presence as McDonalds have.

Now maybe if they did it through Subway, KFC and the other YUM! owned franchise.

Somebody correct me if I'm wrong but I thought I heard recently that Subway passed McDonalds in number of restaurants.

Perhaps McDs does larger volume though.
 
Originally posted by Inkmonkey
Somebody correct me if I'm wrong but I thought I heard recently that Subway passed McDonalds in number of restaurants.

Perhaps McDs does larger volume though.

There are now more Subway locations than McDonalds. However, McDonalds volume is far ahead of Subway (which, I suspect, sells about 14 sandwiches a day nationally after 3pm).

Also, Subway is not part of the Yum! family.
 
i dont think the fact that the golden arches deals with coke has anything to do with this. coke has always been slow and behind the times when it comes to advertising and new ideas. pepsi on the other hand has always tried its hand at new products, ie. chips, snacks, different types of drinks.

i feel like is a perfect promotion for the arches. they want to attract a younger, on the go crowd. buy a sandwhich, download a song. i think its great.

not that i ever eat their s#$t. i hate fast food. i just think its a good idea.

steve-o is slowly taking over the world ;)
 
Here's what I see.

The ad is for the Superbowl, no? Coke and Pepsi are competitors, right? Windows and Macs are competitors too. iTunes makes peace. Insert your own huge dance number...
 
This would be so cool

Finally something from MickeyD's that would be worth it to me.. I'll be the one askin' the kids of they all want to go to McDonalds :) Like someone else posted.. it's not like some stupid Monopoly piece... But also have to ask the question.. I mean, what if everyone of these things got redeemed.. and they freakin' had to pay for a BILLION dollars worth of iTunes ????
 
If they sell a billion tracks then all I can say Apple made money on business that they said that doesn't make money.
 
McD's new image...

If this is true, I think an ITMS promotion will fit in well with McDonald's attempt to increase their popularity with a younger hip- crowd (e.g. "I'm Lovin' it" ad campaign). Imagine the increased market share for Apple! Check out McDonald's press statement below:


Excerpt from "McDonald's Corporate Financial Press Releases 11/07/2003":

...""When we embarked upon our revitalization plan earlier this year, we announced that in 2003 we would sharpen our focus and take the actions necessary to optimize the business. We've made progress toward this goal with October marking the first full month that our unprecedented 'i'm lovin' it™' campaign reached customers around the globe. This new brand positioning is bringing a new attitude and energy to life for our customers and crew. The management changes we announced earlier this week are another example of how we are making the best use of our talent and resources. During the fourth quarter, we will take additional actions to revitalize the business. These will include making decisions related to our Partner Brands and implementing the recently announced plans for revitalizing our business in Japan. These actions, along with the completion of annual impairment testing, will result in charges in the fourth quarter 2003."
 
Re: Here's what I see.

Originally posted by hermes369
The ad is for the Superbowl, no? Coke and Pepsi are competitors, right? Windows and Macs are competitors too. iTunes makes peace. Insert your own huge dance number...

this is a pretty funny idea, i like it. i just dont see steve-o offering the olive branch to the beige boxes just yet though....
 
Scary, for me at least

I'm on the road constantly, and wind up eating fast food a lot. McDonalds is by far my least favorite; the food just isn't very good.

Normally, most advertising campagins
bounce off me - want my business, cut the price. Period.

But I really think I'd eat at McD's if I got an iTunes song with my Big Mac Combo.

Scary.
 
Are you SURE it's iTunes?

What if Ronald has a deal cooking with Napster? Or MusicMatch? Or RealAudio? Huh? What then? I mean, like Steve said at the analysts meeting. most of these companies are starting busineses that will lose money - Apple only hopes to break even/make a small profit on iTMS. So maybe one of the 'follower' brands has decided that hopping on the giveaway bandwagon is a good idea to drum up a user base, only they're stepping it up by 10X.
 
So what if they have to pay a billion dollars. McD's will get it back 2 fold. If its anything like the monopoly promotion there will be those little tags that you rip on every giant fry and drink. So Coke/McD gives you a free song for purchasing a $1.45 enormous drink and they still make money! If they "sell" a billion songs they made 20cents on each one. Plus the assumption is no one will buy a drink without something to eat or vice versa. Many will download the free 8 songs off an album at itms they will go the step further and pay 2 dollars "thinking" they got 8 free.


------

deep thoughts by jack handey

As we were driving, we saw a sign that said "Watch for Rocks." Marta said it should read "Watch for Pretty Rocks." I told her she should write in her suggestion to the highway department, but she started saying it was a joke - just to get out of writing a simple letter! And I thought I was lazy!
 
McWireless and MciTunes

In California, they have Wireless connectivity in McDonalds. It would be really cool if they offered a free highspeed 802.11 connection so that you can download your free songs!
 
I saw the iTunes thing on CNN last night....seems thats a pretty reputable source of info.
 
Originally posted by alset


edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth.

It was mentioned in the last thread about this whole McDonalds thing. I wonder about it too, will this have any effect? We'll see.
 
Re: Told you it would happen.

Originally posted by ITR 81

I bet the music store will have another promo..probably some sortof Movie deal.
Probably one that involves Pixar Pictures.
Isn't the new Shrek 2 made by Pixar?

What? I don't think the next Shrek will be made by Pixar, isn't it Dreamworks? They did the first one, and besides, Pixar has their hands full with The Incredibles.
 
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