McDonald's Generates Buzz With Ad Showing iPhone 8 Mockup

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 17, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    McDonald's is generating lots of buzz today after it used an iPhone 8 mockup in an ad promoting its mymacca's mobile ordering app in Australia.

    [​IMG]
    McDonald's promotional email courtesy of MacRumors reader Amir T.

    The ad, emailed to many customers on Thursday, clearly shows a rendered iPhone with a nearly full front display, beyond a notch for the front-facing camera, earpiece, and sensors for expected facial recognition functionality.

    Needless to say, this isn't an official iPhone 8 image. Benjamin Geskin? tweeted that the render is his. McDonald's poorly cropped the image, and used circles for the signal strength indicator, which Apple switched to bars in iOS 11.

    However, whether it was intentional, by mistake, or simply a McDonald's graphic designer being clever, the ad has proven to be an effective publicity stunt, as several users have shared it on social platforms like Twitter, Reddit, and the MacRumors forums.

    KGI Securities analyst Ming-Chi Kuo said the iPhone 8 will be available in September in extremely limited quantities.

    Article Link: McDonald's Generates Buzz With Ad Showing iPhone 8 Mockup
     
  2. Appleaker macrumors 68020

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    Of course it was intentional, the designer being clever and getting ahead of the game. It makes sense, it shouldn’t be generating a buzz.
     
  3. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    #3
    Smart marketing. Look at all the free press they're getting from Apple sites.
     
  4. TheLarkShark macrumors newbie

    TheLarkShark

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  5. Sunny1990, Aug 17, 2017
    Last edited: Aug 17, 2017

    Sunny1990 Suspended

    Sunny1990

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    #5
    Not right! Just look at the signalbars(dots in this case). They just took image from Google and put their current app over it. Clearly a publicity stunt from McDonald's to gather more attention.
     
  6. D.T. macrumors G3

    D.T.

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    Yeah, usually they have to keep quiet about this sort of thing ...
     
  7. thingstoponder macrumors 6502

    thingstoponder

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    Sure, why not? It's a computer mockup render of a non-existant product. It's not like it's a stolen prototype or anything.
     
  8. aaronhead14 macrumors 6502a

    aaronhead14

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    #8
    Wow, I surely hope iPhone 8 doesn't end up looking like that.... It looks horrible!
     
  9. cambookpro macrumors 603

    cambookpro

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    Pretty shoddy Photoshop for a multi-billion dollar company, but there you go... Wonder if laymen looking at it recognise it's an 'iPhone 8' mockup or think they just accidentally stuck a big blob in the middle of the screen at the top!
     
  10. radiology macrumors 6502

    radiology

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    #10
    Very clever! Props to the person who came up with that idea! It did what it was supposed to!
     
  11. Caliber26 macrumors 68000

    Caliber26

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    Yeah, that’s kinda the whole purpose of marketing.
     
  12. infinitejest macrumors 6502

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  13. Sunday Ironfoot macrumors regular

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    It could have been a clever marketing stunt, or it could have been a lazy designer googling "iPhone mockup" and this was the first result.
     
  14. Porco, Aug 17, 2017
    Last edited: Aug 17, 2017

    Porco macrumors 68030

    Porco

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    McRumors!

    Rather than believe it's a cheeky 5-minute photoshop, I like to think they sent the hamburglar to Apple's R&D dept, just for the mental image.

    Whether you want to also think about him being chased out by a clown is entirely optional, depending on how you feel about this design.
     
  15. T'hain Esh Kelch macrumors 601

    T'hain Esh Kelch

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    #15
    Now this is top notch marketing. Someone at McDonalds should get a raise for thinking out of the box.

    Good thing Steve isn't alive anymore. He would be furious and have banned all McDonalds burgers from entering the Apple Park premises.
     
  16. JaySoul macrumors 68030

    JaySoul

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    25% off the iPhone price would be even better.
     
  17. HussamRaed macrumors regular

    HussamRaed

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  18. aajeevlin macrumors 6502a

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    Am I the only one that is more interested 25% off next McD order? Haha.
     
  19. Joe Rossignol Editor

    Joe Rossignol

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    #19
    You're lovin' it?
     
  20. smacrumon macrumors 68030

    smacrumon

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    #20
    I don't know whether I hate protruding cameras or hate rat nibbled notched displays more.
    Both solutions are just so unrefined and ridiculous. Apple design has lowered its standards.
    This is how beautiful refined design looks. This is iPhone 5c. No notches. No protruding cameras.
    Now, imagine that white plastic was actually glass.
    Rethink your rubbish design, Apple!
    [​IMG]
    [​IMG]
     
  21. Michael Scrip macrumors 603

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    Top... notch...

    :D
     
  22. I7guy macrumors P6

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    Ha I can see it now; Macdonald's being sued for copyright infringement for a mockup on an unreleased product where the information is being stolen from Apple or their manufacturers.
     
  23. RightMACatU macrumors 65816

    RightMACatU

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  24. dominiongamma macrumors 65816

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  25. Mike MA macrumors 68000

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