What rock have you been under. its all over the net. Every where one turns its iphone this or iphone that. I'm a relative noob and I can't get away from it.
Believe it or not, most consumers don't read Digg, Engadget, Gizmodo, or MacRumors. Until news of the launch is all over CNN, Fox, and USA Today, it's not anything like the hype of last year.