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All the bashing about this soldered memory is a bit of a tempest in a teapot, IMO.

First of all, the computer comes with 8GB of RAM. That's a lot of RAM, objectively. But when you look at it in the context of someone buying the cheapest iMac sold, it's likely to be more RAM than they'll ever realistically need.

The notion that somehow we are still on the curve that requires us to double our RAM ever two or three years to keep up with OS and application upgrades is becoming pretty much obsolete. It's like the idea that we somehow have to be on bleeding edge of the processor wave for our computer to be useable. Just not true anymore.

I'll stop here with a DISCLAIMER: I realize that there are power users out there who push the limits of their machines, from a processing, memory usage and graphics usage standpoint. But who among them would be buying the cheapest iMac, for which you can't even buy memory upgrades from the start? I'll answer that for you. NOBODY.

Fact is, the vast majority of computer users out there think of their computers as just another appliance in their home (and that number is growing). They would no sooner want to open up their computer to upgrade the RAM or hard drive as they would want to put a bigger compressor in their refrigerator, or a more powerful video driver in their television, or tinker with the injectors in their cars. They just want to turn on the appliance and have it do what they need it to do. They buy their computers for what they want to do, and they go on their way.

Sure, if their needs change, and they suddenly go from checking email, producing word processing documents, buying things on Amazon and updating their Facebook page to working on graphic design or video editing for Sony Pictures, they might need to upgrade their equipment. But what reasonable person would buy a small refrigerator, use it for three years, get married and have a couple of kids, then get angry at Whirlpool because they can't upgrade their old refrigerator to hold more food?

I get it that the vast majority of users, of whom I speak above are not necessarily the same demographic as the majority of geekier forum posters here, who like to brag about tweaking and upgrading their computers for years and years (Although I do find it somewhat ironic that those same "geeks" are constantly posting about how frustrated they are that Apple hasn't "upgraded the Mac Mini in far too long" and wait with their wallets in their hands for the next new MBP, MBA or iMac to be released every 12-14 months.).

It's time to start getting comfortable with the fact that we're in the midst of an evolution in the computing world, where things like processor speed, maxed out RAM, etc. are not nearly as important, as long as the computer serves the purpose for which it was bought.

I can't think of the last time I was on a videophile forum where the posters were complaining about or comparing the processors in DVD players. Why? Because what's more important is that the DVD player has the FEATURE SET that they need. They've accepted the fact that the industry has matured enough to put the necessary hardware/firmware/software combination in place to support the features that they need/want. That's where Apple is on the computer side of things. If that is not your cup of tea, I suggest you spend your time at Newegg, purchasing PC components to roll your own, instead of an Apple rumor site.
 
BREAKING NEWS!!! The new iwatch will have soldered memory! Fails to sell a single device as internet forums erupt with anger!
 
Why apple?

Im a huge apple fan - but after all this crap with them making it where you cannot do any upgrades yourself and they force you to pay there premium to upgrade is just downright ridiculous. I am an IT Consultant that has been working with computers for the last 20 years and 8 years ago I made the move to mac and have been happy. Usually I don't mind paying more for something because you get what you pay for. However my last mac laptop which I still have and love (late 2011 17" macbook pro) was a $2500 laptop and that was without the 16gb of ram I added and the dual hard drives. To get a newer laptop to the specs that I would like would cost me well over $3000! At this rate I don't know what I'm going to do as far as laptops go after mine gets outdated. But I have a home-built hackintosh that is a powerhouse. Im on my second mac mini which I love as a desktop that I've setup myself as a fusion drive setup and maxed the ram from 4gb to 16gb of ram myself.
 
Just like every other private company, their number one goal is to maximize profits.

No, not necessarily.

Apple, in the form of either Jobs and Cook, have never said their number one goal is to maximize profits. Nor is that a requirement of a private company (by which I understand you to mean a non-governmental company - note that Apple is a 'public' company).
 
It's an entry level machine with OK specs, a great machine for my mum who doesn't need a laptop but more a larger screen and doesn't do anything too intensive. More RAM than in the same price Air. All in all, suits a certain demographic well.

I just hope they don't start doing this to the higher models. I'd really like Apple to bring back the ability to change the internal HDD/SSD too or at least charge a fair price for the upgrades; "Add $1000 for 1TB Flash" is ridiculous as is the "Add $600" for 32GB RAM.

Apple, the iMac is meant to be a neat all in one machine for your desk (as it was advertised all those years ago). So why when we run out of disk space do we all have to use external drives on wires hanging out the back? Please bring back the ability to upgrade the internal HDD/SSD.
 
Im a huge apple fan - but after all this crap with them making it where you cannot do any upgrades yourself and they force you to pay there premium to upgrade is just downright ridiculous. I am an IT Consultant that has been working with computers for the last 20 years and 8 years ago I made the move to mac and have been happy. Usually I don't mind paying more for something because you get what you pay for. However my last mac laptop which I still have and love (late 2011 17" macbook pro) was a $2500 laptop and that was without the 16gb of ram I added and the dual hard drives. To get a newer laptop to the specs that I would like would cost me well over $3000! At this rate I don't know what I'm going to do as far as laptops go after mine gets outdated. But I have a home-built hackintosh that is a powerhouse. Im on my second mac mini which I love as a desktop that I've setup myself as a fusion drive setup and maxed the ram from 4gb to 16gb of ram myself.
you're doing it the right way
 
by the time 8 gig of RAM is no longer useable for the latest OS, its likely that the processor and graphics aren't going to be up to snuff either.

Add in the trend for new OS features (Airdrop Handover etc) to increasingly require other bits of new hardware (which apple tend to tie to proprietary components regardless of whether a generic equivalent would be up for the job) then who knows what else a machine that's 3 or 4 years old by that point is likely to be lacking in order to fully exploit that new OS version?

a 2009 mac pro has all the ram expansion you can shake a stick at but already doesn't play ball with Airdrop without command line fudges, doesn't look likely to be able to fully leverage Continuity or Handover etc. Hell I'm not sure if you can even walk into an Apple store and buy a new apple display for it any more due to it's lack of thunderbolt ports?

On that basis I wouldn't be all that surprised if they do do the same to the 'higher end models'.

They've done the sums, know the update rates of the firsthand buyers who put cash into their hands (and thus how long they need to keep a machine current so as not to disappoint those folks), and crucially they know which direction they plan to have new OS features going in.

End users on the other hand are still focusing on what used to be the important aspects of a machine to get the best out of subsequent OS's releases.

And thus are still trying to future proof an area which Apple already knows that on its own, without the other additional new hardware, is going to be irrelevant.
 
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No, not necessarily.

Apple, in the form of either Jobs and Cook, have never said their number one goal is to maximize profits. Nor is that a requirement of a private company (by which I understand you to mean a non-governmental company - note that Apple is a 'public' company).

Yes I did mean a non-governmental company. One that is traded publicly but is private in how they conduct their business. No CEO will ever publicly state that their number one goal is to maximize profits, it's just understood. It's the same with any company. The whole point of the company is to drive profit. Of course they have to make their customers happy, but the underlining goal is always the profit.
 
Im a huge apple fan - but after all this crap with them making it where you cannot do any upgrades yourself and they force you to pay there premium to upgrade is just downright ridiculous. I am an IT Consultant that has been working with computers for the last 20 years and 8 years ago I made the move to mac and have been happy. Usually I don't mind paying more for something because you get what you pay for. However my last mac laptop which I still have and love (late 2011 17" macbook pro) was a $2500 laptop and that was without the 16gb of ram I added and the dual hard drives. To get a newer laptop to the specs that I would like would cost me well over $3000! At this rate I don't know what I'm going to do as far as laptops go after mine gets outdated. But I have a home-built hackintosh that is a powerhouse. Im on my second mac mini which I love as a desktop that I've setup myself as a fusion drive setup and maxed the ram from 4gb to 16gb of ram myself.

It's not ridiculous (See my post above). It might not fit your particular needs, but for the largest demographic of computer users it makes perfect sense.

And let's not forget about the fact that the soldered on memory is likely going to be much more reliable over the life of the machine than DIMMs, which is far more important in the context of the person buying this particular machine than the ability to upgrade RAM that they will likely never come close to taxing.
 
Only in your over-simplified world.

It's not over simplified, it's the basics of economics. What is the point of a company with share holders and investors? To make money. It's the same with Wal-Mart, Target, Nike, Microsoft etc. The marketing aspect has to be there in order to have a product that consumers want but the entire point of a company is to make more money than their competitors. Sure satisfied customers are important in order to have repeat customers and such, but they do not want happy customers just for the sake of having happy customers. They want their money.
 
If I am misunderstanding what you are saying here, or implying, forgive me.

These aren't the same thing. At all. The first one is serviceable by a reasonably skilled individual (read: repair shops that charge far less than Apple would). The latter is not serviceable really by anyone. I can almost guarantee Apple isn't going to even offer ram upgrades on soldered ram. But if they do, it will be so ridiculously cost prohibitive when compared to buying a new machine that it won't be a service most people opt for.

Further, a hard disk is simply storage. One is able to move files to other locations be that an external drive, the cloud, or what have you; there is no real requirement for that to be internal, especially not with a desktop unit such as an iMac. This really isn't an option with RAM.
What are the major complaints presented here for the soldered RAM?
"I want to upgrade them myself"
"What to do if it is damaged and I want to replace it."

Both are valid concerns, and is very applicable to hard drives themselves. Unlike RAM chips where they might fail, hard drives WILL fail, so there is more reason for them to be user accessible. Yet, I don't see the outrage from the inception of the iMac till today. Yes, a skilled technician can replace it. Those skilled technicians can also replace the main board of the current iMac. I fail to see the problem there. The point that people are talking about refers to self-service, and even if the RAM is not soldered, you cannot just rip the current iMac apart easily.

Your point about external drive is off tangent. Do you want to have an all-in-one with an external drive as the main boot drive? Again, off tangent, and not really my point.
 
Yes I did mean a non-governmental company. One that is traded publicly but is private in how they conduct their business. No CEO will ever publicly state that their number one goal is to maximize profits, it's just understood. It's the same with any company. The whole point of the company is to drive profit. Of course they have to make their customers happy, but the underlining goal is always the profit.

That is a very modern take on an old concept and has been extremely misconstrued to imply record profiteering.

The ongoing principle and concern was meant that you should always assume that the business will continue to operate. Today, Tomorrow. and forever.

This then adapted itself to being that for that to occur, you must always grow.

it is only a recent trend to see that changed to "maximize profit".

Nobody is saying that profit is bad. You require profit to grow. Without profit you are staying even. Without growth, you cannot further boost economies and thus employ more people.

the terminology should be to "Maximize growth"

When you look at it from the persepective of "maximize Profit" that we do today, we fully miss something. it becomes 'inhuman'. people become numbers and the overall goal becomes in reduction of expenditures over increasing growth of revenues, because, growth requires expenditure.

this "Maximum Profit" mentality is a wall street stock market phenomenon that has been pushed hard of late when it was discovered that there is more money to be earned for fewer people this way, than the previous way which saw growth and expenses increase alongside revenues. Instead, you get the profit all contained within a limited scope of people, while maximizing that, has seen you lower the rate in which everyone else increases their own wealth (lower salaries or slower growth of salaries in comparison to growth of profit).
 
That is a very modern take on an old concept and has been extremely misconstrued to imply record profiteering.

The ongoing principle and concern was meant that you should always assume that the business will continue to operate. Today, Tomorrow. and forever.

This then adapted itself to being that for that to occur, you must always grow.

it is only a recent trend to see that changed to "maximize profit".

Nobody is saying that profit is bad. You require profit to grow. Without profit you are staying even. Without growth, you cannot further boost economies and thus employ more people.

the terminology should be to "Maximize growth"

When you look at it from the persepective of "maximize Profit" that we do today, we fully miss something. it becomes 'inhuman'. people become numbers and the overall goal becomes in reduction of expenditures over increasing growth of revenues, because, growth requires expenditure.

this "Maximum Profit" mentality is a wall street stock market phenomenon that has been pushed hard of late when it was discovered that there is more money to be earned for fewer people this way, than the previous way which saw growth and expenses increase alongside revenues. Instead, you get the profit all contained within a limited scope of people, while maximizing that, has seen you lower the rate in which everyone else increases their own wealth (lower salaries or slower growth of salaries in comparison to growth of profit).

On a personal opinion level, I completely agree with you. I am not saying that "maximizing profit" is how it should be. I am saying that's how it has been for several years now. It quite honestly makes me sick how the human element has been removed in the business world and all in the name of profit.

I was simply stating that most companies while appearing to have their customers best interest in mind, are actually just looking to make the most money possible.
 
On a personal opinion level, I completely agree with you. I am not saying that "maximizing profit" is how it should be. I am saying that's how it has been for several years now. It quite honestly makes me sick how the human element has been removed in the business world and all in the name of profit.

I was simply stating that most companies while appearing to have their customers best interest in mind, are actually just looking to make the most money possible.

yeah. We're in agreance. I get that someone uptop at apple (board of directors is usually the culprit, or a majority stock holder) has demanded increased profits.

But in THIS case, it is directly causing the consumer and end user a lower quality(maybe not in build quality) to be realeased. in No way is this a good deal of a computer for any user. I would recommend anyone wanting to get into Apple iMac to spend the extra money if they can and buy the next model up.

The sacrifices made in this "low cost" iMac are not worth the price 'savings'. Where a few years back, you could argue Apple was giving you the Best they possibly could, despite a small premium, today, it feels more like they're giving you the best they care to give you, but at the same premium.
 
Except it's NOT .....

Consumers may say they don't care about upgradeable parts. But it's funny how they suddenly DO care when they want an out-of-warranty machine fixed and the repair costs almost as much as a whole new machine, because an entire system board has to be swapped out if the RAM fails!

I'm even willing to accept the soldered-on RAM for the notebook machines, because there's a case to be made that it allows them to be thinner when you don't need to provide an access door and sockets for standard RAM.

But anything that's a deskop, like the iMac? No... this is foolish. Nobody would care a bit if they had to make it a bit thicker to provide access to the RAM from the back of it, or what-not. Users who will never care to upgrade will just leave it alone and that's fine. But at least it makes the system POSSIBLE for a 2nd. hand, knowledgeable buyer to upgrade it inexpensively, and makes repair work easier and cheaper.


Consumers don't want upgradeable parts. They don't care. This is a sensible move from Apple and I support it 100%.
 
Have to disagree with some of your post ....

There's nothing wrong with buying an appropriate computer for your actual usage.... (such as a base model when you know you're only running 1 or at most 2 apps at a time, and not doing anything resource intensive).

But as the price of RAM has dropped, I just don't think there's a justification for a company like Apple to sell *anything* that comes with less than 8GB of memory! If you don't believe me, go price out regular old DIMM modules for a modern Windows PC. You'll find that even 16GB of RAM isn't much more than a $100 or so expense, tops.

Building systems with non-expandable 4GB memory amounts to purposely crippling the machine (mainly to ensure you think about spending more for a higher-end model that has a bigger profit margin).

Does Mavericks run fine in 4GB? Sure.... when you haven't really launched much software yet on top of it. But how about the first time someone decides it would be nice to use that Parallels desktop software, or VMWare workstation, so they can run a Windows session once in a while? Oops... now the Windows virtual machine needs at least 2-4GB to run things very well and that leaves you almost nothing for OS X!

Or how about the "casual user" who gets a new Canon Rebel DSLR camera as a holiday gift and wants to download RAW format photos to the Mac to work with them? They probably have no idea how large those photos are (or care), but expect it to "just work", as Macs are known for doing. But again, that 4GB RAM limit might make the process less than speedy or reliable....


As another post stated, future proofing is for the most part, a waste of money especially on a mac where the resale value is so good. Too many people are still in the archaic windows pc mentality where you blow a bunch of money on buying more power than you need just to make yourself feel better.

I recently purchased a BASE MODEL Macbook Air. I am not a power user but I do a little bit more than the average user. 4 gigs of ram is MORE THAN ENOUGH for me for at least 2-3 years if not longer. I am not a programmer, I do not do video editing, I do a very little amount of photo editing. I am most users. I could use the new imac with everything I do and never run into a hitch for the next 2-5 years as it is essentially my Macbook Air with twice the ram.

This notion that Mavericks barely runs on 4gig of ram and needs 8 is laughable. It runs without a hitch on my friends 4 year old Air with 2 gigs of ram. I just don't understand people thinking they need so much more power than they actually do. My Windows 8.1 Dell machine(now a clunker compared to my AIR) only had 3gig of ram with a standard hard drive and still ran pretty much flawlessly.
 
There's nothing wrong with buying an appropriate computer for your actual usage.... (such as a base model when you know you're only running 1 or at most 2 apps at a time, and not doing anything resource intensive).

But as the price of RAM has dropped, I just don't think there's a justification for a company like Apple to sell *anything* that comes with less than 8GB of memory! If you don't believe me, go price out regular old DIMM modules for a modern Windows PC. You'll find that even 16GB of RAM isn't much more than a $100 or so expense, tops.

Building systems with non-expandable 4GB memory amounts to purposely crippling the machine (mainly to ensure you think about spending more for a higher-end model that has a bigger profit margin).

Does Mavericks run fine in 4GB? Sure.... when you haven't really launched much software yet on top of it. But how about the first time someone decides it would be nice to use that Parallels desktop software, or VMWare workstation, so they can run a Windows session once in a while? Oops... now the Windows virtual machine needs at least 2-4GB to run things very well and that leaves you almost nothing for OS X!

Or how about the "casual user" who gets a new Canon Rebel DSLR camera as a holiday gift and wants to download RAW format photos to the Mac to work with them? They probably have no idea how large those photos are (or care), but expect it to "just work", as Macs are known for doing. But again, that 4GB RAM limit might make the process less than speedy or reliable....

Are these situations possible? Sure but when did we jump to 4 gigs of ram equaling 1 or 2? Mac seems to handle multitasking and programs much smoother than Windows. My office computer (company issued) is a piece of crap 5 year old windows machine with 1.5 gigs of ram and a standard hard drive. I run no less than 4 to 5 programs at the same time and while it is slow from time to time. It works. It is not near the performance that I would settle for on my personal machine, but my point is, it gets the job done.

Unless you are really pushing your machine, 4gigs of ram is plenty for 95 percent of users. The 8gigs in the new imac is more than enough for years to come for the casual user. I tried to make my 4gb Air slow down when I first got it as these forums had convinced me that there was no way 4gb was going to be enough for me. It doesn't slow down no matter what I throw at it.

Apple is going to maximize profits, but they know what they are doing. They aren't going to release a machine that can't handle the use of the majority of their users.
 
Consumers don't want upgradeable parts. They don't care. This is a sensible move from Apple and I support it 100%.

You may not care. I support YOU buying this POS 100%. But stop speaking for everyone else (I see over 2x many people voting for statements against this POS). Not everyone wants to pay the Apple tax and in this case, it's not even a tax. It's a dead-end. The rest of us "consumers" DO care and wouldn't touch it with a 10 foot pole. I haven't bought an iMac yet and at this rate I NEVER will. The last Mac Mini was actually very easy to upgrade both ram and the hard drives. That's the way it should be since those that don't want to upgrade don't have to and those that do CAN. But fanatics don't understand that. They just blindly support corporations and let people like Johnny Ive think for them. I'm sure Johnny feels good about that. I don't know how he gets today's youth to go for pastel colors, but hey, I'm just and old Gen X guy that likes bright colors, lacquer black and manual transmissions. I don't fit into the "Let someone else think for me" mantras and Facebook privacy invasions plans of the Corporate Overlords.
 
If you foresee a need for more RAM, buy more RAM at the time of purchase.

People who don't need it will be fine with the base machine.

User-upgradeable RAM is nice given the recent history of computers. However, it really isn't going to catapult an old computer 5 years into the future and serve comparably to a new computer. Tech moves too quickly. User-upgradeable RAM is a bandaid that some are clinging on to.

"Mountain out of a molehill."
 
There's nothing wrong with buying an appropriate computer for your actual usage.... (such as a base model when you know you're only running 1 or at most 2 apps at a time, and not doing anything resource intensive).

But as the price of RAM has dropped, I just don't think there's a justification for a company like Apple to sell *anything* that comes with less than 8GB of memory! If you don't believe me, go price out regular old DIMM modules for a modern Windows PC. You'll find that even 16GB of RAM isn't much more than a $100 or so expense, tops.

Building systems with non-expandable 4GB memory amounts to purposely crippling the machine (mainly to ensure you think about spending more for a higher-end model that has a bigger profit margin).

Does Mavericks run fine in 4GB? Sure.... when you haven't really launched much software yet on top of it. But how about the first time someone decides it would be nice to use that Parallels desktop software, or VMWare workstation, so they can run a Windows session once in a while? Oops... now the Windows virtual machine needs at least 2-4GB to run things very well and that leaves you almost nothing for OS X!

Or how about the "casual user" who gets a new Canon Rebel DSLR camera as a holiday gift and wants to download RAW format photos to the Mac to work with them? They probably have no idea how large those photos are (or care), but expect it to "just work", as Macs are known for doing. But again, that 4GB RAM limit might make the process less than speedy or reliable....

Rolling eyes. I run a Parallels Windows 7 machine on a MBA with 4GB of RAM, running Mavericks. Runs super fine and fast. Next...

----------

You may not care. I support YOU buying this POS 100%. But stop speaking for everyone else (I see over 2x many people voting for statements against this POS). Not everyone wants to pay the Apple tax and in this case, it's not even a tax. It's a dead-end. The rest of us "consumers" DO care and wouldn't touch it with a 10 foot pole. I haven't bought an iMac yet and at this rate I NEVER will. The last Mac Mini was actually very easy to upgrade both ram and the hard drives. That's the way it should be since those that don't want to upgrade don't have to and those that do CAN. But fanatics don't understand that. They just blindly support corporations and let people like Johnny Ive think for them. I'm sure Johnny feels good about that. I don't know how he gets today's youth to go for pastel colors, but hey, I'm just and old Gen X guy that likes bright colors, lacquer black and manual transmissions. I don't fit into the "Let someone else think for me" mantras and Facebook privacy invasions plans of the Corporate Overlords.

You could also use some anger management classes, based on the tone of your post. ;-)

Seriously, the "average" user on this forum is much more of an upgrade and tinker person than the average person walking into the Apple store to buy a Mac. Try to think outside of your own world. If Apple's view of the future of computing doesn't suit you, don't buy one. Build yourself a nice PC out of components and go on your way. But perhaps you should stop speaking for the rest of the consumers who continue to grow Apple sales as general PC sales continue to decline...

And I still maintain that an entry level computer sold today with 8GB of RAM will still be a serviceable computer, performance-wise 6-7 years down the road. Perhaps longer.
 
BREAKING NEWS!!! The new iwatch will have soldered memory! Fails to sell a single device as internet forums erupt with anger!

How can you seriously compare a (sort of) All-In-One DESKTOP computer with an iWatch?
It's not reasonable to assume you can upgrade a device which sits on your wrist, but with a desktop computer it's completely reasonable to assume you can upgrade RAM/Storage at a later date.
The problem for me is that there's almost nothing left in the Apple desktop lineup for me.
I've owned iMacs in the past, but they lost me when they started with the proprietary hard drive firmware and the final straw for me was the welded/glued "thinner" iMacs.
I'll never buy one of those.
Now this.
I'm going to assume that if they keep the Mini in the lineup it will be "updated" in a smaller form factor with soldered ram and storage. No expandability. Not for me.
Which leaves the Mac Pro, which I would like but is simply more $$$ than I am willing to spend on a computer.
It'll be too bad if I have to leave Apple computers; I really like OS/X.
 
How can you seriously compare a (sort of) All-In-One DESKTOP computer with an iWatch?
It's not reasonable to assume you can upgrade a device which sits on your wrist, but with a desktop computer it's completely reasonable to assume you can upgrade RAM/Storage at a later date.
The problem for me is that there's almost nothing left in the Apple desktop lineup for me.
I've owned iMacs in the past, but they lost me when they started with the proprietary hard drive firmware and the final straw for me was the welded/glued "thinner" iMacs.
I'll never buy one of those.
Now this.
I'm going to assume that if they keep the Mini in the lineup it will be "updated" in a smaller form factor with soldered ram and storage. No expandability. Not for me.
Which leaves the Mac Pro, which I would like but is simply more $$$ than I am willing to spend on a computer.
It'll be too bad if I have to leave Apple computers; I really like OS/X.

why can't I? You know what's unreasonable is that it's unreasonable to think that whatever you think is reasonable is actually reasonable for the world at large. it's unreasonable to think apple should cater to you personally without realizing their own business needs. nobody is stuck using apple. i encourage people build hackintoshes.
 
Only in your over-simplified world.

Actually it IS fairly simple. Companies these days are 100% beholden to shareholders and usually only the biggest ones. Back in the good old days customers were the number one priority followed by employees. Then came shareholders.

Now it's a complete reversal. That's why you have slave labor making all of this stuff. That's why they solder memory to motherboards. That's why hit you hard for memory upgrades and so forth. This is by no means an Apple thing either. It's everywhere. But, don't act like this is complicated. It surely isn't. As long as the gruffy, never happy shareholders end up content.... Then everything else gets tended to. And that's the way it is.
 
Actually it IS fairly simple. Companies these days are 100% beholden to shareholders and usually only the biggest ones. Back in the good old days customers were the number one priority followed by employees. Then came shareholders.

Now it's a complete reversal.

Again, only in a grossly over-simplified world. There is no requirement that a corporation work to maximize only profit - and there are numerous companies that do not, complete with shareholders. It's vastly more nuanced and complex and then you'd apparently care to be aware of.
 
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