Mercedes-Benz Maker Remains Open to 'Different Types' of Collaboration With Apple

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 21, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    Amid rumors that Apple is working on a top-secret automotive project ranging from its own electric car to a CarPlay-related technology platform for vehicles, Mercedes-Benz parent company Daimler AG remains open to "different types" of cooperation with Apple, reports Reuters.
    Silicon Valley is becoming increasingly important for automakers as vehicles become more deeply integrated with the latest technologies such as CarPlay and Android Auto, and companies such as Apple and Google could play an even bigger role as self-driving vehicles hit the streets over the next five-plus years.
    Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth, who has over a decade of experience working on connected cars, autonomous driving, testing and regulatory affairs and more. According to his LinkedIn profile, he worked at Daimler between October 1997 and September 2014 and is now Director of Mac Systems Engineering at Apple.

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    Apple Car rumors gained momentum in February when The Wall Street Journal reported that Apple has hundreds of employees, including former Tesla, Ford and GM engineers, working on an electric vehicle at a top-secret research lab possibly located in the Sunnyvale area. The rumored project, known internally as "Project Titan," could be under testing at GoMentum Station, a former naval base in the Bay Area.

    Article Link: Mercedes-Benz Maker Remains Open to 'Different Types' of Collaboration With Apple
     
  2. SkippyThorson, Aug 21, 2015
    Last edited: Aug 21, 2015

    SkippyThorson macrumors 65816

    SkippyThorson

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    Apple + Smart. I can see it now. Plastic, rust-free, any-color-you-want exterior panels, with a contrasting, 3-layer-steel Tridion roll cage, a nice CarPlay (iOS In The Car) headunit, and most of all, self-driving ability.

    Plus, Apple was reportedly interested in the way more quirky BMW i3...

    Furthermore, while the new gas model [from Daimler-Benz] is due this Fall, the Electric Drive and Cabriolet versions are seeing a production run starting next year. Kind of makes you wonder what major changes the electric is undergoing in that extended timeframe.

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  3. bennibeef macrumors 6502

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    The smart is cool and all, but I cant see Apple with the Smart. The smart is a nice town car but nothing at it feels well crafted. Driving that thing sucks big too.

    But then again, I love my Benz and Apple + Mercedes I'd love that too.
     
  4. Rogifan macrumors Core

    Rogifan

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    I'll say it again, I don't see Apple putting technology in someone else's product. The last time they did that was Motorola ROKR and we all know how that turned out. Right now I see CarPlay as iTunes on the ROKR.
     
  5. AngerDanger, Aug 21, 2015
    Last edited: Aug 21, 2015

    AngerDanger macrumors 68040

    AngerDanger

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    I only see this happening if Mercedes can manufacture a car so thin that an adaptor is required to hold passengers, which will also need to be redesigned.

    Butterfly vs Scissor Hinges PAssengers.png
     
  6. 0815 macrumors 68000

    0815

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    That is great and all - but I am still waiting for the long promised arrival of CarPlay at the MB dealers....

    When I bought my CLA 1 1/2 years ago, they had announced that by end of that year the updated CLA will have CarPlay and that older models can get it too. The promise for older models they took already away, but I also don't see any of their new cars with CarPlay ....
     
  7. ArtOfWarfare macrumors G3

    ArtOfWarfare

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    #7
    I'm really confused. What the hell are you talking about? Apple may or may not ever release a car, but if they ever do, I'm certain it won't use an ICE. Apple has been touting how green they are for nearly a decade, and how they're at 100% renewable for all new projects and working towards 100% renewable for past projects (or did they already achieve that?) They're not going to suddenly release a car using an ICE - that would turn them into hypocrites. No matter how fuel efficient an ICE is, it'll never come close to an all electric car in terms of minimizing environmental impact.
     
  8. Andres Cantu macrumors 68030

    Andres Cantu

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    Do you guys see Apple working with BMW or Mercedes? Which would be a better fit?
     
  9. jayducharme, Aug 21, 2015
    Last edited: Aug 21, 2015

    jayducharme macrumors 68040

    jayducharme

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    Great. Now instead of a log-in screen on my Mac, there'll be an ignition switch.

    That's true of the gas-powered version, which is one of the worst cars I've ever driven. But I have the EV version of the Smart and it's a completely different beast, much more like driving a luxury car. Ironically, it came with a "smart" entertainment system of poor quality. When I recently asked the Mercedes dealer if I could get a CarPlay model installed instead, they said absolutely not.
     
  10. SkippyThorson, Aug 21, 2015
    Last edited: Aug 21, 2015

    SkippyThorson macrumors 65816

    SkippyThorson

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    #10
    It's fun without being beefy-American-coupe fun; almost unexplainable, really. People that have them love them, people that don't will hate them, but yet everyone knows more about everyone else when it comes to them. It's always a conversation starter. I've had mine for years, Euro'ed it up, and I drive the snot out of it!

    ???

    I didn't argue for or against any points of efficiency, nor did I say Apple is releasing a car.

    The actual fact is that Daimler-Benz is releasing the redesigned ICE Smart this Fall.

    Maybe you thought I meant Apple is releasing a car, but if that's not it, I'm not sure what you interpreted...
     
  11. 69Mustang, Aug 21, 2015
    Last edited: Aug 21, 2015

    69Mustang macrumors 603

    69Mustang

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    Ignition switch? More like... ;) Someone should request that Anger Danger create an image with one of these on the 27" iMac. But make it classy.:cool:[​IMG]
     
  12. Rogifan macrumors Core

    Rogifan

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    How about neither? Apple didn't go to Tag and say lets do a Watch together, they did their own. I don't know if BMW manufactures for others but if they do I could see Apple partnering in that way as I don't see Apple doing their own manufacturing.
     
  13. Iconoclysm macrumors 68020

    Iconoclysm

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    I liken CarPlay to a remote desktop client for a different OS. It's lightweight software that simply becomes a remote display with input, after all.
     
  14. 69Mustang macrumors 603

    69Mustang

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    None of the big automotive companies are single source manufacturers anymore. There is so much platform sharing it's hard to say what's from whom in cars today. BMW and Toyota are partnering on a platform that will become a small hybrid/EV sports coupe for both companies. Different sheet metal but the same architecture. There's no doubt if Apple produces a car it will be based off architecture from current manufacturers and contract assembled, that's if the car is intended for mass production. If the volumes are boutique like Ferrari or Lamborghini, the car could be manufactured anywhere.
     
  15. Andres Cantu macrumors 68030

    Andres Cantu

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    #15
    Your Watch analogy contradicts the point you're making about the car. I'm just asking based on the rumor that Apple might use a BMW electric i3 as a base for their own car. Since it's just a rumor at this point, there is the possibility that they might use another car as a base, perhaps a Mercedes.
     
  16. madsci954 macrumors 68030

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    OH GOD NOOO! As a former U.S. smart car owner, I scream NOOOOOOO! I'm already on the fence about an Apple Car (price, maintenance) and combining that with a smart car, and I'm totally out.
     
  17. nando87 macrumors 6502a

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    BMW provided platforms and engines to Wiesmann, Mercedes provides AMG engines to Pagani and will provide engines, platforms and electronics to Aston Martin (has 5% stake in it)
     
  18. Mac Fly (film) macrumors 65816

    Mac Fly (film)

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    CarPlay exists, guys. The rumour is Apple is working on their own electric car.
     
  19. WWPD macrumors regular

    WWPD

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    Correct. Audi already has CarPlay in their models in Europe and will show up in the U.S. in 2016.

    http://www.pcmag.com/article2/0,2817,2460380,00.asp
     
  20. 2457282 Suspended

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    I owned the ROKR - two actually. But your point is important. Apple first install their software on someone else's hardware and in the process learned about phones. Later they built their own phone. The same could be true here.

    This could be their first step into the car business. My sense is that apple isn't like google that likes to make big splashes with half baked ideas. They will get there slowly and methodically and end up with a significantly more polished product in the end. Apple has never been first (except for the original apple computer that was the first commercially successful personal computer), but they have consistently come in and done it better (except for some of their services, like Music, Maps, and iCloud).
     
  21. fallenjt macrumors 6502a

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    AMG? That's pathetic.
    image.jpg
     
  22. bladerunner2000 macrumors 68020

    bladerunner2000

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    Do we really want Apple to screw up the entire car market and make everything proprietary and disposable?
     
  23. Sloppy.Joe macrumors regular

    Sloppy.Joe

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    I can see the advantage of having Apple software designed from the ground up for a car. But Apple making a whole car on it's own? I don't see it.
     
  24. MacsRgr8 macrumors 604

    MacsRgr8

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    #24
    As long as electric cars use fossil fuels to charge, the are not as environmentally clean is advertised.
    They simply move the pollution.
     
  25. spiffers, Aug 21, 2015
    Last edited: Aug 21, 2015

    spiffers Suspended

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    Apple and Mercedes, both premium brands. Mercedes already has CarPlay, thats a nice start. And they are heavily involved in electric cars. They had shares in Tesla and brought a lot of knowledge to the table in that partnership (as well as seats, levers, knobs, steeringwheel and a lot of other stuff).
    Mercedes has a great electric car, the B-class Electric Drive. And its built on the drivetrain by Tesla. At least both B and Smart looks better than the horriffic BMW i3, looks like a pig, and drives like crap.
     

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