Micro Center Stores Offering $200 Off New MacBook Air Starting Today

[MacRumors]

Micro Center retail stores are offering an impressive $200 off new MacBook Air models, including custom configurations, starting today. This is by far the best deal we've seen on the new MacBook Air just released this Wednesday.

A new base model MacBook Air with a 1.6GHz dual-core Intel Core i5 processor, 8GB of RAM, 128GB of SSD storage, and Intel UHD Graphics 617 is available for $999, down from Apple's regular price of $1,199. An upgraded model with 256GB of storage is available for $1,199, down from $1,399 regularly.

Micro Center says the deal is available at its retail stores only and not online, although an order can also be reserved online for in-store pickup. The official Apple Authorized Reseller has 25 locations across the United States, many of which appear to be open on Friday, Saturday, and Sunday.

Micro Center says the deal is limited to one per household, and supplies are likely extremely limited, so we recommend calling ahead if you are planning on visiting one of their stores. There's no indication when the sale ends, so act fast.

Article Link: Micro Center Stores Offering $200 Off New MacBook Air Starting Today

 

[iZollo]

Great price and less than iPad Pro with more storage.

 

[bigjnyc]

Love microcenter they always have some great discounts on Apple products. And the one nearest me is in an area where sales tax is only 3.5%

 

[AngerDanger]

That kicks ass! You can grab it for the same price as the previous MBA!

 

[ondert]

These must be the prices Apple asks for it.

 

[turbineseaplane]

Maybe this is why the retail prices keep going up and up..
Apple perhaps just wants to price anchor higher so that retailers can offer "SALE!" prices straight away

 

[thisisnotmyname]

Loss leader for the $200 worth of cables you'll buy with it?

 

[CJM]

$200 off is what everyone’s been asking for. This is now a great deal.

Would be nice if a UK retailer offered the same.

 

[blairh]

Should be this price at retail with the old model gone.

 

[snebes]

many of which appear to be open on Friday, Saturday, and Sunday.

Huh? Is this not expected anymore?

 

[yanksrock100]

This is actually a great deal

 

[StellarVixen]

Does anyone know how does this actually work? Where's the logic here?

Do not take me wrong, this is amazing, these are the prices that people are more ready to pay, but how does this work?

 

[Arran]

I’m a big fan of Microcenter. They’ve been selling new HomePod for $299 for months and months.

In store only. Not in the web. Probably to avoid other “Official Apple Retailers” complaining to Apple about having to price match MC?

 

[69Mustang]

Loss leader for the $200 worth of cables you'll buy with it?

You must not be familiar with Microcenter. That's not how they work. It's my go to store for electronics. They price everything aggressively.
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Does anyone know how does this actually work? Where's the logic here?

Do not take me wrong, this is amazing, these are the prices that people are more ready to pay, but how does this work?

Walk in the store. Purchase MBA. Walk out of store.

 

[JPack]

Loss leader for the $200 worth of cables you'll buy with it?

Consider it $100,000 to $200,000 spent on advertising the Micro Center brand.

It's far better than spending that same amount on printed flyers or Google AdWords.

 

[Berzerker7]

Too bad they don't carry any upgraded configs like B&H.

All of these have 8GB of RAM.

 

[69Mustang]

My store - Duluth, GA has 10 of the base model in each color. The space gray 256GB is nearly sold out. The 256GB Silver has 6 left and the Gold has 2
I imagine all their location received 10 units of each color of the base model and 6-10 of the 256GB model.

 

[yanksrock100]

Just went to my local store and they are sold out! Great deal but can’t even get it

 

[Blaze4G]

Maybe this is why the retail prices keep going up and up..
Apple perhaps just wants to price anchor higher so that retailers can offer "SALE!" prices straight away

Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.

 

[myrtlebee]

Finally MacRumors is actually reporting on MicroCenter, which I’ve been urging for years. They have excellent prices and customer service.

 

[LeBron Jaaames]

Reserved mine! Space gray 256GB

 

[thisisnotmyname]

You must not be familiar with Microcenter. That's not how they work. It's my go to store for electronics. They price everything aggressively.

That wasn't a slight on Microcenter. I was in one while visiting the midwest once (Minneapolis I think) and it seemed like a good geek-oriented store (more real hardware and less fluff than a big box store). I was referring to the price of Apple cables and adapters you end up buying with each new device

 

[justperry]

Finally MacRumors is actually reporting on MicroCenter, which I’ve been urging for years. They have excellent prices and customer service.

This is not the first time, I remember them having an article about deals on the iMac Pro just after Apple released them, $1000 off. (IIRC)

You can find the link down below.

iMac Pro is $1,000 Off at Micro Center Stores, Now $3,999 While Supplies Last

 

[Scubadiver]

Those (like me) who ordered directly from Apple - check your credit card company, they might refund the difference. I just started the process with Citi.

 

[turbineseaplane]

Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.

Which feeds further into my point.

Price anchor high so sale prices can be immediately offered to get people buying units and, to your point, accessories.

Apple is a straight up nickel and dime operation these days.
Dongles, accessories, cases...remove included things and make people buy them standalone now.

Bean Counter Tim at his best