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Micro Center retail stores are offering an impressive $200 off new MacBook Air models, including custom configurations, starting today. This is by far the best deal we've seen on the new MacBook Air just released this Wednesday.

macbookairtrio.jpg

A new base model MacBook Air with a 1.6GHz dual-core Intel Core i5 processor, 8GB of RAM, 128GB of SSD storage, and Intel UHD Graphics 617 is available for $999, down from Apple's regular price of $1,199. An upgraded model with 256GB of storage is available for $1,199, down from $1,399 regularly.

micro-center-macbook-air-deal.jpg

Micro Center says the deal is available at its retail stores only and not online, although an order can also be reserved online for in-store pickup. The official Apple Authorized Reseller has 25 locations across the United States, many of which appear to be open on Friday, Saturday, and Sunday.

Micro Center says the deal is limited to one per household, and supplies are likely extremely limited, so we recommend calling ahead if you are planning on visiting one of their stores. There's no indication when the sale ends, so act fast.

Article Link: Micro Center Stores Offering $200 Off New MacBook Air Starting Today
 

StellarVixen

macrumors 68030
Mar 1, 2018
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Does anyone know how does this actually work? Where's the logic here?

Do not take me wrong, this is amazing, these are the prices that people are more ready to pay, but how does this work?
 

Arran

macrumors 601
Mar 7, 2008
4,615
3,477
Atlanta, USA
I’m a big fan of Microcenter. They’ve been selling new HomePod for $299 for months and months.

In store only. Not in the web. Probably to avoid other “Official Apple Retailers” complaining to Apple about having to price match MC?
 

69Mustang

macrumors 604
Jan 7, 2014
7,881
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In between a rock and a hard place
Loss leader for the $200 worth of cables you'll buy with it?
You must not be familiar with Microcenter. That's not how they work. It's my go to store for electronics. They price everything aggressively.
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Does anyone know how does this actually work? Where's the logic here?

Do not take me wrong, this is amazing, these are the prices that people are more ready to pay, but how does this work?
Walk in the store. Purchase MBA. Walk out of store.
 

69Mustang

macrumors 604
Jan 7, 2014
7,881
15,025
In between a rock and a hard place
My store - Duluth, GA has 10 of the base model in each color. The space gray 256GB is nearly sold out. The 256GB Silver has 6 left and the Gold has 2
I imagine all their location received 10 units of each color of the base model and 6-10 of the 256GB model.
 
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Blaze4G

macrumors 65816
Oct 31, 2015
1,298
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Maybe this is why the retail prices keep going up and up..
Apple perhaps just wants to price anchor higher so that retailers can offer "SALE!" prices straight away
Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.
 

thisisnotmyname

macrumors 68020
Oct 22, 2014
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You must not be familiar with Microcenter. That's not how they work. It's my go to store for electronics. They price everything aggressively.

That wasn't a slight on Microcenter. I was in one while visiting the midwest once (Minneapolis I think) and it seemed like a good geek-oriented store (more real hardware and less fluff than a big box store). I was referring to the price of Apple cables and adapters you end up buying with each new device :)
 
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justperry

macrumors G5
Aug 10, 2007
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turbineseaplane

macrumors G4
Mar 19, 2008
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Last I read was retailers don't earn any money on Apple devices. What they earn money on is the accessories people also buy when they buy one of the Apple devices.

Which feeds further into my point.

Price anchor high so sale prices can be immediately offered to get people buying units and, to your point, accessories.

Apple is a straight up nickel and dime operation these days.
Dongles, accessories, cases...remove included things and make people buy them standalone now.

Bean Counter Tim at his best
 
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