Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

Microsoft has publicly admitted for the first time that its Windows Phone is dead. In a series of tweets, Windows 10 chief Joe Belfiore said that the company is no longer developing new features or hardware for Windows 10 Mobile, with only bug fixes and security updates to come for existing users.

Belfiore explained that his team had tried "very hard" to incentivize app developers by paying them and writing apps for them, but the low volume of users meant it was no longer worth the investment in Windows Phone.

Microsoft officially ended support for Windows Phone back in July, but the software giant never owned up to the fact that the move was essentially the final nail in the coffin for its flagship mobile platform. Today's news that the Windows 10 Mobile hardware is no longer a focus for the company now puts that beyond doubt, and makes the possibility of a long-rumored Surface-branded phone seem further away than ever.

Of course we'll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren't the focus. 😟 - Joe Belfiore (@joebelfiore) October 8, 2017

Windows Phone was released in 2010 and quickly became the world's third most popular mobile operating system, but the platform couldn't compete with iOS and Android, which accounted for a combined 99.6 percent market share earlier this year.

In another sign of the times, the New York Police Department recently confirmed it will begin transitioning from Windows Phones to iPhones for its 36,000 police officers in the fall.

In Belfiore's series of tweets, the corporate VP also revealed that he had switched away from Windows Phone to a rival mobile operating system, but didn't say which one.

Article Link: Microsoft Admits Windows Phone is Basically Dead
  • Like
Reactions: Avieshek


macrumors regular
Oct 24, 2013
This is not really good, because we need competition to push the other companies to make better devices.

Windows phone was never competitive. I don’t think it’s marketshare every broke into double digits.

There are plenty of manufacturers in the mobile space to push the envelope. Apple v. Samsung is what is driving development.


macrumors 604
Aug 15, 2001
The Cool Part of CA, USA
Can you truly kill that which was never truly alive?

Seriously, though, did anybody actually believe that Win Phone wasn't stone dead a long time ago? That would take a special kind of blind optimism.

I realize Windows Phone managed to hit double-digit marketshare in a few eastern-bloc countries, but the whole affair was basically the Kin times ten with a slightly less embarrassing flameout.

(Anybody remember Win Phone's ugly parents, the Kin? Including development, MSFT lost an estimated $110,000 per phone sold.)


macrumors 6502a
Jul 7, 2008
WP/WM had some traction here in Europe and I’ve seen plenty of people with them. Alas they were only really selling as £60/£60 replacements for dumb phones on PAYG (pre-paid) plans. In the main the people that bought them weren’t looking for apps, and if they were, were never going to spend enough money collectively either on the apps themselves or subscriptions/in app purchases.

The interface always seemed quite nice but throwing all of their WP7 under a bus for WP8, then repeating the same trick for WP8/WP8.1 for WM10 didn’t endear them to anyone who had bought into the ecosystem over and above dumbphone replacement features.

As a very serious Office 365 user (barring email), the iOS Office, OneNote and OneDrive apps work very well on iOS. Microsoft made the right move in disconnecting Office from Windows the way they did, otherwise Office’s market share would have plunged as it was tied down exclusively to WIndows desktop.

Even as Microsoft made third place in mobile, they were in third place whilst iOS and Android were three or four laps of the course ahead. Even if they’d executed perfectly and not thrown users & devices under buses, its by no means assured they’d still be in contention against the two leaders. Killing WP/WM is for the best at this point. No point in throwing good money after bad in the pursuit of the uncatchable.


macrumors member
Aug 5, 2016
I think the Windows Phone being dead is why we are seeing Google doing their own phone now. They could not do it until Microsoft was not a competitor as the Android OEMs might consider going Windows instead of Android.

Now Windows Mobile is dead it is safe for Google.


Jul 10, 2008
Just won a $5000 bet with a HARDCORE Windows Phone supporter on another forum. He claimed for years that it would beat out Android and iOS. Would tout adoption numbers, not willing to recognize that their high of about 4% was based on high adoption rates in places like Micronesia where it doesn't matter.


macrumors regular
Aug 27, 2017
I actually like the live tile based user interface on Windows 10 mobile. It makes sense on mobile devices. It was also the only truly visually accessible interface, you can really scale the text up really large, great for low vision or elderly users. It's a real shame as I found it to be a solid mobile OS, Edge browser is fast, that I'd prefer over Android as the Win 10 phones went for quite cheap that is if I didn't have an iPhone.


macrumors member
Aug 5, 2016
Windows phone was never competitive. I don’t think it’s marketshare every broke into double digits.

There are plenty of manufacturers in the mobile space to push the envelope. Apple v. Samsung is what is driving development.

Would actually see Google pushing things against Apple more than Samsung. The new features are going to be AI and Google being the leader in AI will push Apple which is a good thing.

Watch the Google show last week and it was all about AI. They showed some AirPod rip off headphone that were doing basically real-time language translation on stage. It was probably the most futuristic thing I have seen in a very long time.

Google WiFi is already the most popular router sold on Amazon and is an intelligent network and that is something that will push Apple to improve the AirPort line more than anything from Samsung, IMO.
  • Like
Reactions: RuralJuror


macrumors 68040
May 6, 2008
after being burned by supporting Windows Phone, and after moving to iOS en masse, institutions and companies should really look into adopting the Mac, which would make them save “up to $500 per machine” (source: IBM).

They should, and they will (slowly).

This would be a recommendation by IBM who's consultants for years recommended companies adopt a 'work from home" policy and then recently canceled the policy for their own employees and told them to come work in an office or quit? Apple could care less about the Mac or they'd already have gone after the enterprise business. Their failures with Windows Phone will hopefully cause them to come back with something disruptive to change the playing field, particularly for business use.

This is not really good, because we need competition to push the other companies to make better devices.

So true... and a two-opoly can get just as lazy as a monopoly. And right now the majority of smartphones are sold by Apple and Samsung.

It was never really alive in the first place.

A little history lesson... Microsoft was big in the smartphone business before Apple ever thought about making a smartphone. Poor leadership and lack of market vision allowed Apple and Google to take it from them. The big players were Microsoft (Windows CE -> Pocket PC -> Windows Mobile), Palm, Symbian, and RIM (Blackberry). What killed them was the notion of the App Store, not the iPhone itself. The iPhone brought nothing new, but the prospect of cheap and free apps by the thousands cause the developers to abandon their traditional space and/or get steamrolled by new developers.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.