I'm sure Microsoft is looking at the M1 very carefully. Maybe they know something is coming soon from the x86 world that moots the M1 but otherwise, Windows risk being relegated to an inferior platform.
I don't see any reason Apple would prevent native Windows. They didn't prevent it before. They're a hardware (and now services) company. The OS and application development is financed by hardware sales-- if a bunch more people are buying the hardware but not using the software, that still helps underwrite the software development.
The one open question in my mind is how well Windows can use the custom coprocessors on the AS SoC. Will Apple give them access to the neural engine, for example, and will Microsoft be willing to stay nimble in fully supporting the features of what I expect will be a rapidly changing architecture.
If Microsoft makes Windows available on AS, that's a huge win for Apple. While Windows users would sometimes buy Macs in the past because they preferred the hardware, but really it was just a PC by another name. Now there is a performance reason to switch. I think this would drive a spike in Mac sales volumes that we didn't see with just the switch to Intel.
This could likely do irreparable harm to Microsoft's relationship with Intel, largely because it could do irreparable harm to Intel.
It would also drive a massive wave of competition in the ARM CPU space as people fight to compete with Apple for their share of the Windows market. I think we'd eventually start seeing non-MacOS ARM PCs running Windows only.
Which would be another nail in Intel's coffin.
In short, I'm pretty sure the Intel folks are sending lots of wine and flowers to Redmond right now.
I don't see any reason Apple would prevent native Windows. They didn't prevent it before. They're a hardware (and now services) company. The OS and application development is financed by hardware sales-- if a bunch more people are buying the hardware but not using the software, that still helps underwrite the software development.
The one open question in my mind is how well Windows can use the custom coprocessors on the AS SoC. Will Apple give them access to the neural engine, for example, and will Microsoft be willing to stay nimble in fully supporting the features of what I expect will be a rapidly changing architecture.
If Microsoft makes Windows available on AS, that's a huge win for Apple. While Windows users would sometimes buy Macs in the past because they preferred the hardware, but really it was just a PC by another name. Now there is a performance reason to switch. I think this would drive a spike in Mac sales volumes that we didn't see with just the switch to Intel.
This could likely do irreparable harm to Microsoft's relationship with Intel, largely because it could do irreparable harm to Intel.
It would also drive a massive wave of competition in the ARM CPU space as people fight to compete with Apple for their share of the Windows market. I think we'd eventually start seeing non-MacOS ARM PCs running Windows only.
Which would be another nail in Intel's coffin.
In short, I'm pretty sure the Intel folks are sending lots of wine and flowers to Redmond right now.