Microsoft Ends Support for 'Windows Phone' After Years of Battling to Compete With iPhone and Android

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Original poster
Apr 12, 2001
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Today, Microsoft is ending support for Windows Phone 8.1, effectively marking the end of the "Windows Phone" era.


Microsoft released Windows Phone in 2010 and, within three years, it became the world's third most popular mobile operating system. But the platform simply couldn't compete with the likes of Apple and Google and, as of earlier this year, iOS and Android accounted for a combined 99.6% market share.

Microsoft continues to sell a limited number of mostly budget smartphones running its newer Windows 10 Mobile operating system, but the platform has only received minor updates in recent months as the Redmond-based company has shifted its focus towards the "intelligent cloud and intelligent edge."

Microsoft has stopped manufacturing its own Lumia-branded smartphones and, according to The Verge, rumors suggest the company will simply maintain Windows 10 Mobile until support for the platform ends in 2018.

Ultimately, Windows Phone is another casualty of the iPhone, and later Android smartphones, which completely upended the mobile phone industry a decade ago. Just ask BlackBerry, Nokia, or Palm.

Article Link: Microsoft Ends Support for 'Windows Phone' After Years of Battling to Compete With iPhone and Android
 
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brownpaw

macrumors regular
Apr 18, 2010
140
115
Wondering if this affects Windows 10 IoT, which runs on some phones (mostly enterprise/rugged), and basically looks just like Windows Phone.
 

Manzzle

macrumors 6502
Jun 11, 2012
265
268
When I picked one up at the Microsoft store I was lost and in 1 minute felt so dizzy looking at all those different sized colored squares. That's kinda what made it unusable to many. And they carried the same look on to the desktop that they had to jump a few numbers. Just horrible.
 

Howl's Castle

macrumors regular
Sep 13, 2016
157
170
Interesting that Bing search results are a little more tame and positive sounding than Google's results.
I love how you bolded Bing as if it meant anything. Also, If you go to the News tab like you do on Google, on the far right you see realtime news on the subject so they are both displaying up to date news.
 

djcerla

macrumors 68000
Apr 23, 2015
1,791
7,344
Italy
Great OS but no apps.
I'd argue that WP was actually a bad OS.

People just hated it almost universally, of course excluding tech bloggers always eager to deem anything Apple as "boring".

What people really wanted was a grid of apps. WP reached an astonishing 15% marketshare here in Italy because it offered the lowest priced phones in the midst of a very bad economic downturn. But those people soon regretted their purchases.
 
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iTom17

macrumors 6502a
Aug 2, 2013
919
1,017
Eindhoven, the Netherlands
I've used a Nokia running Windows Phone 8.1 some while ago. And while it is clearly limited compared to iOS and Android, I did like the fact that it's fairly easy to use. And that really matters to me, and many of those who bought any Windows Phone. For some reason I feel bad for Microsoft, that they failed to make Windows Phone mainstream. Obviously it's their own fault though. App support is a disaster for example. Even collaboration between Windows devices isn't anywhere near what Apple has achieved with its Continuity features (e.g. Handoff, Instant Hotspot, Universal Clipboard). Truly a shame. And I mean that. I kinda hoped Microsoft would be able to break through. And they've had the chance, if they did it right.

As for hardware, they're not doing bad at all I think. But clearly, their core focus should be on software. Windows mainly, because in my opinion they've done it right with Windows 10. Especially with the latest updates. I'm running it using BootCamp on my MacBook Pro, and I think it runs great!

And by the way, this comes from someone who uses Windows Server 2012 for his work (Jr. SysAdmin). So it's not like I have no idea what I'm talking about... right?
 

JeffyTheQuik

macrumors 68020
Aug 27, 2014
2,468
2,404
Charleston, SC and Everett, WA
My wife did a beta test with the last version of it, and loved it. Mind you, she's a "We're not changing ANYTHING!" person, and was impressed.

That's too bad, as competition is the best way to have positive change.
 

CEmajr

macrumors 601
Dec 18, 2012
4,377
1,138
Charlotte, NC
This is the reason when people ask "why should consumers care about how much a company profits from their products?", I tell them that consumers should be very concerned with profits. Companies making little to nothing on their products are far more likely to abandon those products and leave you with an unsupported device.
 
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