"let's use our money to buy into the market that apple is getting into instead of being innovative and building it from the ground up!". This is why I hate Microsoft. Lol
So...
NeXT -> Mac OS X, iOS
Astarte-DVD -> iDVD
SoundJam -> iTunes
NothingReal -> Shake, Final Cut
P.A. Semi -> A4, A5, A5X SoCs
Siri -> Siri
The list is of course longer : List of mergers and acquisitions by Apple
Even Apple "doesn't build it from the ground up!", do you hate them ?