Impressed!
Vista, Zune - Microsoft products typically don't impressive me greatly. A little 'oh thats nice' but nothing more. However, after seeing the promo vids on microsofts website I'm pretty impressed by this product. Ok, so they're using an idea thats been banded about by Jeff Han and is soon to be implemented in the iPhone, but what I am mostly impressed with is the thought and approach Microsoft have appeared to focus on with regards to the markets and niche they want 'surface' to appeal to.
Clearly the emphasis is on a clean to use interface that can be easily operated and adapted for businesses, restaurants, coffee shops etc, and some of the potential examples I found extremely interesting and beneficial to make life more convenient and easier.
Another positive that was stressed in all the promotional videos was the communal/group emphasis placed on the product which is a great thing. Potentially it can benefit interaction with its seemingly easy to use interface which I like and may attract businesses for developing team-working and group cooperation, but also create a more positive image for technology as a tool that can bring people - friends and family closer together.
These seem very much like hypothetical situations that were promo'd and I will wait to see more reactions to the product. But I personally am impressed with what seems like a very clear, crisp and easy to use interface by Microsoft, and a very well-thought out marketing campaign. It seems the 'surface' could potentially satisfy a different market, or use from the iphone, which is really more of an individual/personal experience - whilst still encouraging multi-touch technology to be challenged and bettered.