So people will no longer spend $100 for software
But they'll fork out $50 for a smart cover, which is basically a piece of polyeurethane with a magnet.
Nice work Apple, convincing people that software is worthless while making it normal to buy $1000 hardware with a 50% profit margin
That's a $100 per year... whether they add anything new you particularly want or not. (And, obviously, once they have you hooked in a subscription, their incentive to invest in the product goes down quite a bit.)
Personally, I was happy to continue to occasionally purchase Office upgrades. But the Office 365 plan tripled my effective cost while reducing MS's incentive to keep impoving the product.