Sorry, don't have that power and actually would not do that.
I would restrict his role to financial and operations and hire somebody
creative to shake up the place.
They need a ball buster who uses their products
and is willing to fight.
Right now Apple just has nothing that I would like to buy and I want them to be good.
They have done mostly well by me. (Yes, a few duds, but tolerable)
Just bought two 2015 MBPs, so I can outwait that latest disappointment.
Watch = meh, just not for me. Maybe if it doesn't need the phone.
Apple Music = double meh
iCloud = only on to be able to use find my phone
Airpods/beats = Wireless anything not for me except trackpad
and that with rechargeable eneloop batteries
Beats with wires = gory design,. I like simple and understated stuff without huge logos.
iPods = dead
iPhone = have 6S plus, good until 9S or longer
iMac/Pro/Mini = I don't do desktop any more
aTV = I have the 4, but only use it for streaming.
They have been missing the boat in gaming for over 10 years.
tvOS= don't acre , I don't whatch tv the way they portrait it.
SIRI = no way
Displays and routers they killed.
Car = who knows what they are "COOK"ing up?
[doublepost=1481731864][/doublepost]
Don't forget OK BOOBOO
O - KAY - BOO - BOO: apparently it has the right amount of syllables.
Maybe it will listen to
ba ba booey
or
hit'em with the Heeeeiiiiinn
For me SIRI has never worked.