Another great ad! Hit nail on head... GAMING AND BLU RAY!
This commercial hit Apple for its failure to acknowledge and incorporate new technologies like Blu Ray. In addition, games are a joke on the Mac.
Maybe it is going to take a bad economy and a great competitor to make the Mac into the great computer we know it could be.
Sure OS X blows away Windows. And the iLife 09 package is amazing. But Apple continually fails to adopt new technologies that could make people jump from the PC to Mac.
I could not live without my Mac, but I sure wish it had MANY of the capabilities available on the Windows/PC side.
Apple needs to truly upgrade its Macs this year. Except for the Mac Pro, the CPU upgrades have been a joke for the last few years. Still not adopting Quad Core for notebooks, or i7 for the iMac.
In addition, Apple needs to at least add Blu Ray as a BTO option on its notebooks. And would it hurt Apple to throw in a real dedicated graphics on its MB, MBA, and Mac mini. How much does 256 MB of RAM cost!
I pay a small fortune for every Mac I own... I feel the extra costs would be worth it if Apple kept up with technology. The problem is Apple is way behind in technology, but way ahead in design and innovation. If it could sell us updated technology, it would be worth the extra money... until then, the PC really does lead this battle.
Cannot watch a Blu Ray on a $4k Mac Pro. Funny thing is, I don't even care about Blu Ray, but as an Apple stockholder, I wish it was available for all of those that are buying PCs instead of Macs. Apple needs to boost the technology in all of its Macs this year. I want Apple to be innovative and yet current and relevant with its technology. A shiny glass trackpad is nice, but it cannot cost Apple more than a few cents to make. If I am paying $2499 for a notebook, I expect real upgraded performing hardware components capable of at least matching a $1500 Laptop. That is still $1000 of Apple tax. The problem is we are paying MORE than that...
Sad really, that Microsoft has an edge. With all of Apple's greatness, comes its failures as trying to save so much by not including current hardware, and yet selling every Mac for premium dollars.
I think this year Apple will see an end to the growth it had with Macs. It will blame it on the economy. However, the real reason is that Apple is losing its relevance to those that are not die hard Apple fans. Those that have to think about if they really want to compare a PC to a Mac are going to choose the PC. They can get a lot more power and capabilities for half the money.
Sad really. And I own three Macs right now, but I know PCs have the edge for MOST people. Only us Mac addicts are buying Macs with half the capabilities and power for double or triple the price.