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Google also submitted a separate document in the UK, and it simply suggests that regulators focus on the iOS ‌App Store‌ rather than taking a look at Google Play.
lol. Please ignore us 😇

(I know Google allows alternative apps stores.)
 
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maybe Microsoft should build their own phone platform.

oh wait, they didn't know how to build one and failed. well, pay up then.
 
Er, "selling" a free app on the Apple App Stores is also free (minus the $99 Developer Program enrollment) with no mandate to put monetization measures in. If you were thinking about the new and much-bemoaned Core Technology Fee, that's part of an alternative business agreement that developers in the EU can—but are not obligated to—opt into.
Read the article again and do some reading up on the issue, they are being forced to sell subscriptions in the app if they want said streaming app to be on the App Store, they are not allowed to have the app on the App Store without that ability to subscribe, it’s Apple trying to take 30% of something they aren’t entitled to.

“Microsoft's chief complaint is that the App Store rules require subscriptions and features to be made available on iOS devices with in-app purchase, which is "not feasible." A consumption-only situation where content is purchased on another platform and played on iOS is not allowed for cloud gaming apps.”

I’ll shorten it for you so you can digest the key parts more easily… For cloud gaming apps Apple require subscriptions and features to be made available on iOS with in-app purchases. Consumption only apps are not allowed.
 
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M$ still crying
Look nobody wants a bloody xbox just buzzer off with your crap.
Apple should team up with Sony if Microsoft keeps being a nuisance
 
Microsoft's chief complaint is that the App Store rules require subscriptions and features to be made available on iOS devices with in-app purchase, which is "not feasible." A consumption-only situation where content is purchased on another platform and played on iOS is not allowed for cloud gaming apps.

So, what's the problem? IF Apple's customer base deems this to be a priority, to allow Microsoft to use their store for free or to build an alternate store, then Apple will suffer in sales.

There is no other feasible way to look at this.
 
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Apple's rent seeking behavior has to stop.
Apple in no way fits the definitions of "rent seeking."

I know that this is a meme on Macrumors, I suppose an attempt to sound smart in economics, but Rent seeking has zero to do with Apple and its App Store.

To be more clear, the efforts of MS and Google and Spotify trying to force government regulations to pad their bottomline is EXACTLY rent seeking behavior.
 
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So, what's the problem? IF Apple's customer base deems this to be a priority, to allow Microsoft to use their store for free or to build an alternate store, then Apple will suffer in sales.

There is no other feasible way to look at this.
Who said Apple’s customer base deem this to be a priority, my days it’s the share holders not us end users. Stop defending a trillion dollar company.
 
I’ve been using Apple kit since 1992. Fair to say I flippin’ love the company and its products.

But Apple’s obstinacy on this issue is maddening. And the very definition of penny-wise and pound-foolish. I bought a cheap Fire TV stick to play Xbox games with. If Apple would loosen its chokehold a little, I’d’ve bought an AppleTV instead.
 
In general, I agree, however Microsoft seeks the same 30% rent on every game sold on the XBOX Store, so...
As I’ve said to others this isn’t the same. Microsoft aren’t selling an app, a subscription or a game and bemoaning the 30% fee. They’re trying to put a free app on iOS, a client for their streaming service, an app with no in app purchases on iOS, something for their existing subscribers to use, and Apple won’t let them. Apple’s rules say they have to include the ability to subscribe to the service within the App, and Apple can take a 30% cut of that fee. That’s the issue, not that they take a 30% cut, but that they’re being forced to sell the subscriptions that Apple will take 30% from in the first place.
 
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I’ll shorten it for you so you can digest the key parts more easily… For cloud gaming apps Apple require subscriptions and features to be made available on iOS with in-app purchases. Consumption only apps are not allowed.
Fine. And if this is deemed important to Apple's consumers, Apple will suffer. That's how a market works. Everything else is simply noise.
 
I get the feeling that this House of Cards is about to collapse on Apple. The writing is on the wall and its about time Apple changes their policies regarding the fees etc. If not then EU (and others later) will force them.
Well then expect iPhones and Macs to increase in price significantly. If they can't get a lot from the App Store sales, they NEED TO make it up elsewhere. This is what happens with public companies and the expectation of INFINITE growth.

Be careful what you wish for......I bet you in a few years time people will be WANTING 30% back.
 
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But Apple’s obstinacy on this issue is maddening. And the very definition of penny-wise and pound-foolish. I bought a cheap Fire TV stick to play Xbox games with. If Apple would loosen its chokehold a little, I’d’ve bought an AppleTV instead.

You mean you made a choice in the marketplace? That's what you're supposed to do. Not demand a government force Apple to operate the way you want them to.
 
This is rich. Two zillionaires fighting.

Apple takes their 30% which is high. Microsoft takes worn out Office Suite and changes it to a subscription. Then they sprinkle in additional cloud services.

Neither company should be pointing fingers at anyone.
Microsoft ALSO takes 30% from their store and Xbox.....Why don't they go first to show Apple how easy it is?
 
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I'm defending the principle of the market place. Keep up.
You don’t understand the issue. Apple aren’t missing out on sales, because no sales are happening. Microsoft paid the developer fee, so Apple are making money. Microsoft aren’t trying to avoid giving Apple 30%, they aren’t trying to circumvent the Apple payment methods. They aren’t trying to sell anything at all. This is just them trying to give their pre-existing customers an App to access a service they already pay for, but Apple have decided for this particular genre of App that you can’t do that, you must include the ability to subscribe to that service in the App.

It’s like buying a car, and the car has an app for iOS, and Apple wanting to take a 30% cut for every annual service you car has because you have the app on the App Store. It’s ludicrous. This isn’t defending the principle of anything, you’re just a shill for a trillion dollar company and you’ll defend anything they do or say.
 
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And that's the law of diminishing returns. Instead of Apple being satisfied with 50% of something, they prefer 100% of nothing!
 
As I’ve said to others this isn’t the same. Microsoft aren’t selling an app, a subscription or a game and bemoaning the 30% fee. They’re trying to put a free app on iOS, a client for their streaming service, an app with no in app purchases on iOS, something for their existing subscribers to use, and Apple won’t let them. Apple’s rules say they have to include the ability to subscribe to the service within the App, and Apple can take a 30% cut of that fee. That’s the issue, not that they take a 30% cut, but that they’re being forced to sell the subscriptions that Apple will take 30% from in the first place.
How is this anpp any different than Netflix, Spotify or Kindle all of which are able to exist on the App Store without offering in-app purchase? What determines whether an app requires IAP or not?
 
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