This is a good thing? I find haggling annoying, as a business owner and a consumer. I have worked hard to give my customers the best price for the best product and when they come to me and try to save $20 it tells me that they don't value my product and all they care about is price. I'm not a value-leader in my market but if they want quality video production at a fair price they can get it here.
Same goes for Apple. As long as the product is quality, I'll pay what they ask. They've earned at least that much trust.
So every product in the Apple Store is a good price? I think MobileME is a f***ing joke of a product because it performs so horrendously slow and buggy. I like to renew it for under $99 because its crap and Apple knows it is lacking since the iPhone debuted.
I don't know what you sell, but I know as a small business owner, you probably have the ability to deserve amazing products at fair prices. This concept seems to drift away when investors and image are at stake. Like keeping product fires from the press, and actual problems under the rug. I pay what I feel is fair. There are some people who are just cheap, and I am certainly not one of them.