Microsoft Xbox Strategy and Marketing Executive to Join Apple?

[macshill]

From one monopoly to another?

 

[Goona]

They actually did exceptionally well to crack a market that had two main players in it and was dominated by Sony. If you are going pay anyone out, pay out sony, how they managed to loose the huge market share and come in third. Nintendo rocked the Market with the Wii but Microsoft can consider their entry into the console market to be a success, yes it cost them, but they choose to enter at a time where Sony dominated the scene. 2nd is damn good.

Apple will not be entering the console market, what they will be trying to do is push gaming on the portables (iphone, itouch). Though good luck with that, the Nintendo DSi is 10x the gaming device that an iphone is, I do not care if you can get an external controller post 3.0, the last thing people are going to want is to carry a controller around with thier portable gaming device.

If Apple were to try to crack the console market, it will be a good reality check for them.

Keep thinking the iPhone is not a gaming device, by the time you realize it will be too late.

As for your bolded part, many have said the same thing about other markets Apple has entered to. Like I said before if Apple was to 6 billion into a market and lose money for many years, they would also be on top in no short time.

 

[BoyBach]

Teversham is a marketing and strategy chap. Just because his previous role was looking after Xbox doesn't necessarily mean that his future role at Apple will be game related.

 

[NT1440]

You do realise that apple did not dominate the MP3 market after 2 generations of the Ipod.......

Exactly, the ipod didnt really take off until it was PC compatible.

 

[SandynJosh]

Exactly, the ipod didnt really take off until it was PC compatible.

May I have some of what you are smoking?

 

[Rodimus Prime]

May I have some of what you are smoking?

The iPod was a joke item until it worked with PC plan and simple. It was a nitch item that people though it is kind of nice but did not care because they could not use it.

 

[gregorsamsa]

It must really piss off Apple fanboys seeing MS having so much success with the Xbox360 in such a short period of time they've entered the gaming market. The fanboys should stick to their PS3s.

Considering many people own both Macs & X360's... As for that minority of so-called "Apple fanboys", quite the contrary. I imagine they've been ROLF for all the years MS has been losing billions on the entire Xbox franchise, not to mention displaying woeful QC (supposedly at one point a 33% failure rate). Quite the opposite of Apple's quality products & general success in every sense of the word.