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Microsoft's First Seinfeld Ad Airs: Shoe Circus
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HitchHykr
macrumors 6502a
Maybe they should have used Roman columns on the background or used the"Chosen One" as an spokesman instead of Seinfeld.
thecartoonguy
macrumors 6502a
Pathetic
The brilliance of the Mac-guy/PC-guy ads was that Mac-guy is a regular semi-cool dude in street clothes who knows stuff while PC-guy is a clueless dweeb who follows the herd.
What strikes me as pathetic about Microsoft's new campaign is that Jerry Seinfeld may be cool, but he doesn't know tech stuff and doesn't have to. He's a filthy rich celeb who has assistants to take care of stuff when his laptop is hopelessly hung due to some problem with the MS operating system. Hell, he probably has a full-time tech specialist on his staff. Making a bad choice of a celebrity to pitch your product is one thing... choosing to put Bill Gates in there too... I'm at a loss for words.
The brilliance of the Mac-guy/PC-guy ads was that Mac-guy is a regular semi-cool dude in street clothes who knows stuff while PC-guy is a clueless dweeb who follows the herd.
What strikes me as pathetic about Microsoft's new campaign is that Jerry Seinfeld may be cool, but he doesn't know tech stuff and doesn't have to. He's a filthy rich celeb who has assistants to take care of stuff when his laptop is hopelessly hung due to some problem with the MS operating system. Hell, he probably has a full-time tech specialist on his staff. Making a bad choice of a celebrity to pitch your product is one thing... choosing to put Bill Gates in there too... I'm at a loss for words.
macsamillion
macrumors member
That was the thing that my friends and I were talking about. Seinfeld collects vintage Porsches; doesn't that sound more like a Mac person than a PC?
Consultant
macrumors G5
Do you know that MS is already trying to explain the lame ad as [fill in the blank]???
All through the ad, I wishing "wtfwhen is this going to end?" It went on about a minute too long. This is obviously the long version... where the shorter 30 second spotI assume one would be producedmight tie everything together easier.
They should have hired HP's ad writers... those were well crafted and showed off some of what you can "do" with Vista (even the one with Seinfeld in it).
They should have hired HP's ad writers... those were well crafted and showed off some of what you can "do" with Vista (even the one with Seinfeld in it).
As an advertising guy...
This was completely ineffective at selling the product.
But it was also a really, really refreshing comedy sketch that made me giggle.
They are just going for a touchy-feely campaign to overhaul Microsoft's image. I doubt it will sell any copies of software but it was still clever and fun and I enjoyed it thoroughly.
Was it a waste of money? Absolutely. Am I looking forward to the next one? Yup.
This was completely ineffective at selling the product.
But it was also a really, really refreshing comedy sketch that made me giggle.
They are just going for a touchy-feely campaign to overhaul Microsoft's image. I doubt it will sell any copies of software but it was still clever and fun and I enjoyed it thoroughly.
Was it a waste of money? Absolutely. Am I looking forward to the next one? Yup.
Never heard of Shoe Circus until now. Do you need to reboot them all the time? Or are they merely big, floppy and colorful?
CWallace
macrumors G5
While I admit the best commercials entertain me, their most important function is to at least educate me about the product or service they would like me to at least consider purchasing.
If all MS wants to do is entertain me, they should just create and fund a new sitcom with Jerry Seinfeld.
What trap? Look at what site you're on. Any other board would have maybe 3 comments about it...
Dear GOD, that was stupid.
Man, that was dreadful. It was too effing long for one thing. I didn't get what they were plugging. Most of it was like that PSA starring Al Sharpton and Pat Robertson. The Microsoft stuff was forced. And Bill doesn't even work for Microsoft anymore. And what's up with the shoe foolishness? Are they suggesting you should operate Vista in the shower so it'll work better? Or are they saying it doesn't work because your computer is too "small"?
Man, that was dreadful. It was too effing long for one thing. I didn't get what they were plugging. Most of it was like that PSA starring Al Sharpton and Pat Robertson. The Microsoft stuff was forced. And Bill doesn't even work for Microsoft anymore. And what's up with the shoe foolishness? Are they suggesting you should operate Vista in the shower so it'll work better? Or are they saying it doesn't work because your computer is too "small"?
thecartoonguy
macrumors 6502a
I don't know if anybody has mentioned this, but the picture on Bill's Shoe Circus platinum card in the ad seems to be his mug shot from when he was arrested in Albuquerque. Now that is actually quite funny!
THAT'S WHERE I SAW THAT PICTURE BEFORE. Oh that's too funny. It was bugging me, since I remember seeing it from somewhere. Damn, I have to admit this ad was clever
Is it suppose to be funny ?
Dull Boring, long enough to go and get a coffee...Wake me when its over.
Dull Boring, long enough to go and get a coffee...Wake me when its over.
thecartoonguy
macrumors 6502a
Bleestha
macrumors newbie
some one please explain what they are trying to sell 😛
what is the purpose of the ad😕
worst ad ever
aren't adds supposed to promote your products not demote them
and I don't see how this is a great comeback against mac vs, PC adds
I bet 2 months before Microsoft goes out of business
what is the purpose of the ad😕
worst ad ever
aren't adds supposed to promote your products not demote them
and I don't see how this is a great comeback against mac vs, PC adds
I bet 2 months before Microsoft goes out of business
OMFG
I'm Sorry, but, that ad reminded me of a big pile of excrement - that was a poor attempt by MS.
Oh Dear.
I'm Sorry, but, that ad reminded me of a big pile of excrement - that was a poor attempt by MS.
Oh Dear.
BongoBanger
macrumors 68000
Since it's purpose was to get people talking about MS then it seems to have worked rather well, doesn't it?
And far more who'll just pan MS for any reason at all. However, you'll notice that there actually are quite a number of positive comments amongst the usual vitriol.
And you've made that judgment after precisely one advert which quite clearly achieved it's purpose? Because, you know, I'm going to bet that over 90% of the people on this site are going to tune in for episode 2. 90% of the people on an Apple fan site.
Oh my!
puckhead193
macrumors G3
i thought the ad was quite clever. There are a few hidden jokes to it. Like on his platinum membership that picture was his mug shot when he was arrested. And he's shopping at the discount shoe store because he doesn't believe in spending a lot when its not necessary and the fact that he is one of the richest people in the world. Wasn't there a story about him not spending more then $20 on a haircut or something like that.
The ad didn't sell the product but was quite comical IMO.
The ad didn't sell the product but was quite comical IMO.
Hooka
macrumors regular
Maybe "trap" is the wrong word. Its a water cooler commercial if you don't like it well I don't know what to tell you but this site is a water cooler and you be talking about it so....
Why bother? All they need to do is use the word 'change' over and over but never define it, and promise people everything they want at someone else's expense.
Shiny objects tend to work as well.