Hahaha... thanks for sharing.. this is the first time I saw it
So much better than this new series of mindless torcher..
Look at the play button of the flash ad here:
http://www.microsoft.com/windows/
It's a very simple, elegant design that isn't a copy of Apple's. It's very over-sized but with very thin lines. I like the airiness of the look.
Microsoft may be developing a sense of style and going for the think different angle as Apple builds the somewhat glut culture as it leaves "for the rest of us" toward "for everybody."
What's the left icon in the menu bar?![]()
The final nail in the career of Jerry S. He should fire his agent!
How old? And if they were gay, so what? That is just such a lame thing to say.
Yeah, Crispin knows what they're doing and viral marketing is their specialty.Found out this ad was done by Crispin Porter and the whole campaign is worth about $300m (including the media buy).
Crispin is known for really cutting edge, but really expensive stuff and is plagued by exactly the problem I mentioned above - being "too hip for the room." They're the ones who reintroduced the Burger King king character as well as most of the recent VW stuff. By far and away, they're the hottest shop around right now, and it doesn't surprise me that this came from them.
The brilliant thing is that it works on everyone. It whets the appetite of the tastemakers and it gets the plebs all riled up, and both camps are lining up around the block to discuss the ads endlessly on blogs and forums.One thoughts: this may not be about getting Joe Average to rethink Microsoft, but about getting more sophisticated and urbane "tastemakers" to start talking about MSFT again. While the reaction to the ads have been largely negative, a lot of the smarty-pants tech-journo industry insiders really like them.
Anyone can make a good ad that's amusing for 30 seconds, but the real challenge is to make something that gets inside your head, something you can't stop thinking about no matter whether you hated or loved it. One tried and true way of doing this is to create something that's defiantly confusing and ambiguous. If the message is crystal clear, you'll quickly forget the ad and move on.