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A laugh riot

Very much enjoyed both ads. (That doesn't mean I'll replace my iMac with a PC.) I'm looking forward to seeing more.
 
this ads are getting funnier to be honest, although they don't include any real info.

the line that the pizza guy had was so faggy. that was a stupid ass line.

how the **** is seinfeld accomplished or respected?
 
Look at the play button of the flash ad here:
http://www.microsoft.com/windows/

It's a very simple, elegant design that isn't a copy of Apple's. It's very over-sized but with very thin lines. I like the airiness of the look.

Microsoft may be developing a sense of style and going for the think different angle as Apple builds the somewhat glut culture as it leaves "for the rest of us" toward "for everybody."

Microsoft copies apple whenever apple comes up with something that is cleaning their clock. My support on this assertion: Windows 95 was a copy of the apple system. Aero is a copy of the OS X look and feel. The IE program was based on mosaic and copied the best features of Netscape. That stylized play button that is oversized is a copy from the Ilife software.

If you want examples of original MS ideas, look at the things that are not so popular: zune, UAP, Silverlight C#, Bob, and the list continues.
 
Yeh, I'm not a Seinfeld fan at all, and I'm not a Windows fan... These ads are... well, what are they? Bill Gates just wants to be an actor now? To raise his public profile? Be cooler? It's hard to say. To me they say nothing about Windows, good or bad, more just that Bill Gates has a lot of money and can make these things. Rather odd all in all.
 
What's the left icon in the menu bar? :p

Sorry if I wasn't clear (which reading it again I don't think I was) that this is an Apple concept video called "Knowledge Navigator". It kicked HP into action in an attempt to catch up with the vision. Their reaction was to launch the massive RnD project, CoMEDIAn, to explore what they could do with multi-media collaboration. It never came to market but it did spawn its own vision video called "1995" (this was all done back in the mid 80s).. It's referenced here, on HP's own museum page.

http://www.hpmuseum.net/exhibit.php?content=Videos

Shame none of this ever came to market. Was damn cool stuff.

Here's another video of the Knowledge Navigator.. This one is new to me. Thanks YouTube!

http://www.youtube.com/watch?v=2oohgPZCbBk

H
 
With the increase in length from the 1st to the 2nd ads, I'd say they're building up to something like twelve 30 min episodes. A full Micro-sit-com. :p

"Jerry & Bill Get Normal" with special guests Scott Baio and Barry Van Dyke.

I have to say. I quite like them. They don't really say anything about the user experience on Win-boxes, but they soften the edges of what to many people is a massive, faceless organisation. It seems like they've taken a look at the Get-A-Mac Ads and deduced that people view them as stiff, square, and boring. These ads try to introduce that, while they might not be the newest or hippest kids on the block, they are damned well established, for a reason, and not without a sense of humour. I don't think they'll be a rip-roaring success but they aren't going to do the slightest bit of harm either.

...I'd bet my life they don't give Balmer any screen time. The man's an animal.

Chiming in,

Derwood
 
enigma

Is this a missing episode of Twin Peaks?

Fails to deliver. Way off the mark, whatever it was.
 
First of all Jerry has never been a great actor. He has great observational comedy, but the rest of the actors in "Seinfeld" are what made the show. Not to mention Larry David.
Now will someone at microsoft please answer this quetion: Why are they living with a random family?!?!?!

these ads make absolutely NO SENSE.
 
I think the purpose of it is to really not make any sense.

I mean it already delivered in making you remember the 2 commercials.

gg.


Those really good commercials stay in your mind.
Those really bad commercials stay in your mind.
 
How old? And if they were gay, so what? That is just such a lame thing to say.

No I seriously mean it seems like they are homosexuals in that video and I point it out because they are both married with children.

So no I am not using gay as a negative connotation, I have nothing against homosexuals.

It also doesn't make sense because where does Jerry play into this? I mean why would he want to go around seeing how people live. Bill I can see, since Microsoft is his company. What is Jerry looking for though? To me it seems like Bill thinks he's funny and he wants his own Seinfield mini series, but he's not funny neither are the ads.

This is a really lame comeback to the Apple Ads. The only real meaning at it comes out of some ridiculous motion that Bill does at the end saying that there is change coming or w/e. Its an ad you watch and really have no idea what it's about.
 
I'm not sure if you have to be from USA to understand the humor in that :confused: Seinfeld is obviously a good actor and makes one or 2 scenes almost funny (at a very very very low level) but Gates, he looks like it's his first day at drama school!!!!

My honest rating of those 2 ads so far is 1/10 for both of them. The people responsible for the Apple ads must be seriously laughing themselves at Microsoft's attempt at clever advertising.

I hope they keep it up and make themselves look even more stupid!

:D
 
this is jokes only americans can understand. ok. even americans can barely laugh at it.
 
Isn't the point of advertising to sell a product or an idea? What the Hell are these ads selling? The fact Seinfield is a 1990's relic and Bill Gates is an idiot? Well sold if that's the case.
 
Uhhmmm... yeah..

I think that the "ad" is highly entertaining.... and looked great on my Mac; however, it doesn't make me want a PC (notice they are saying "PC" now instead of Windows). Making a funny and creative ad doesn't solve all the problems with Vista. We knew Macs were awesome even before the awesome PC vs. Mac ads. These ads are not going to win over consumers who are thinking about "switching" to Mac.
 
It's like the trailer to an indie/arthouse comedy drama, which I enjoyed.

What it has to do with Microsoft? I have no idea. :confused:
 
Found out this ad was done by Crispin Porter and the whole campaign is worth about $300m (including the media buy).

Crispin is known for really cutting edge, but really expensive stuff and is plagued by exactly the problem I mentioned above - being "too hip for the room." They're the ones who reintroduced the Burger King king character as well as most of the recent VW stuff. By far and away, they're the hottest shop around right now, and it doesn't surprise me that this came from them.
Yeah, Crispin knows what they're doing and viral marketing is their specialty.

Anyone can make a good ad that's amusing for 30 seconds, but the real challenge is to make something that gets inside your head, something you can't stop thinking about no matter whether you hated or loved it. One tried and true way of doing this is to create something that's defiantly confusing and ambiguous. If the message is crystal clear, you'll quickly forget the ad and move on.

Withheld, ambiguous or vague information tends to engage the masses. Some find it stimulating while others find it more provocative than being spit in the face. The more unintelligent people are, the more it p*sses them off when something is left open to interpretation, because if you're not discerning and open minded, ambiguous information leaves an itch that you can't scratch. I remember back when Lost In Translation was released; there was this scene at the end where Bill Murray whispers something to Scarlett Johansson that the audience can't hear. Some people thought it was refreshing to leave it open to interpretation. Others were borderline rabid over being "cheated" by such a "cop out" and felt that Sofia Coppola should be tortured and killed as punishment for the heinous crime of being intentionally vague.

Another thing that's been annoying people to no end is the show Lost, especially during the first season. Many were furious over the fact that for every question answered, there's another dozen questions asked. Others enjoyed the intellectual stimulance and sat back and let the plot unfold. No matter which camp you belonged to, you had to keep watching.

Is it about nothing? Are there hidden messages and easter eggs throughout? Is it some sort of analogy for MS vs Apple? Is Seinfeld Apple? Is it about Vista, or some future product, or not about products at all? What's the target audience? You can ask a thousand questions about these ads and that's precisely what Crispin intended.

One thoughts: this may not be about getting Joe Average to rethink Microsoft, but about getting more sophisticated and urbane "tastemakers" to start talking about MSFT again. While the reaction to the ads have been largely negative, a lot of the smarty-pants tech-journo industry insiders really like them.
The brilliant thing is that it works on everyone. It whets the appetite of the tastemakers and it gets the plebs all riled up, and both camps are lining up around the block to discuss the ads endlessly on blogs and forums.
 
Crap-movies

The Apple-adds are extremely popular in Europe. They have a very well defined format, contain very good humor and were able to transfer in some seconds a clear message.

The Microsoft adds are in any respect bad movies. Where's the message? What are these people trying to sell? (code as crappy as this clear nonsense?).

I cannot imagine that over here, anyone would look longer then a few seconds to this stuff.

Zap.
 
Anyone can make a good ad that's amusing for 30 seconds, but the real challenge is to make something that gets inside your head, something you can't stop thinking about no matter whether you hated or loved it. One tried and true way of doing this is to create something that's defiantly confusing and ambiguous. If the message is crystal clear, you'll quickly forget the ad and move on.

This is what I've always thought of David Lynch movies. Even if you don't particularly like them (I don't), you're still talking about them three days later.

One thing that works particularly well in the MSFT ads is just how dang awkward Bill Gates is. He's so bad, he's charming. Which is a totally new way of seeing him.
 
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