In a way I kind of like these ads...when I watched the first one I thought "what's the point? what are they selling??? what are they talking about??? 😕😕". But I think showing these Bill and Seinfeld lightens up Microsoft's image of being this big tyrant among the software/computer world by showing that some billionaire like Bill (which in these ads obviously represent microsoft) can be wholesome, average citizens, relating more to the consumers. These Microsoft ads, I think, will end up being better for Microsoft than Apple's ads are for Apple; instead of Microsoft attacking the opponent they are relating to consumers, whereas Apple is just attempting to dumb down their opponent's public image. These words don't represent very well what the big picture is of these ads in my head, but I tried. 😱