Trust me, Microsoft wants to profit from these products, they often just don't know how. They've been trying to find the formula for making money in online services for 15 years, culminating with their failed effort to acquire Yahoo.
Oh yes, I'm sure they would like to profit, but its not always possible. Microsoft was late to the internet/advertisements market, and that's why their playing catch up.
I think the mistake is being made here is holding to the theory that if Microsoft has managed to make a pile in one business, and they don't in another, it's because they don't care to. People still seem to invest a lot of awe in Microsoft, which if you get down into the details, seems quite undeserved.
Yep, being the largest software company in existence who happens to power 95% of our computers is bound to cause some awe. My awe comes from the fact that Microsoft is able to compete with so many large companies, often who specialize in such field, all at once. Just think about it.
Sony, Nintendo, Google, Yahoo, Apple, Mozilla, Oracle, IBM, RIM, Nokia, AOL, Logitech, and Adobe.
Any company that is able to compete with so many A-list companies, and have a noteworthy presence in each and every one of these markets, earns my gratitude. Not only that, Microsoft gives away billions of dollars to non-profit organizations. There's a lot to be in "awe" of Microsoft, actually.
They lose money. Being that making money is the objective of business, this constitutes a failure. But I know I made that very clear early on. So speaking of things getting a little old...
Oh yes, I already know your thoughts that anything that doesn't turn a profit immediately is a failure. We all know Microsoft was late getting into the online business, and this is the price they have to pay for it. Microsoft doesn't expect to turn a profit in this division until 2012, but considering the advertising market be worth substantially more than it is now, Microsoft sees it as a worthy investment. (Especially considering 2/3rds of their investments are going towards this division.) It will eventually pay off, just like the E&D division did.