So no matter what the features are on the new "flagship" phone, no matter what the cost to build it, it has to be priced somewhere in the neighborhood of last years?Relative to their flagship phones.
In 2016 $769 bought you the base model of the best phone Apple offered, the iPhone 7 Plus. Today for only $20 dollars less you get the base model of the watered down version of the flagships with various compromises.
Peoples money doesn't go as far in the Apple store anymore so people are choosing not to visit, seems reasonable enough to me.
Which is it you want, basically the same amount of features for the same amount of money, or new tech and better
/more features for more money. You can't have it both ways.
If there was no X last year, no Xs or Xs Plus this year, and the XR was the new flagship phone, then would the price would be fine with you?