More Apple TV Ads by Errol Morris?

[bLiss]

That's silly. They are collectively centering on something (in this case, an idea), and they surround the center point.

The verb to center implies a linear directionality from possibly more than one point due to an implied radial origin. We add "on" to emphasize this action. But to "center around"... that's messy. It blows the implication of linearity to bits.

 

[iDrinkKoolAid]

i wonder what the ads for ?

"Don't buy PowerPC Macs until Apple goes MacIntel"

Anyone read that article regarding the Pentium M in Tom's Hardware? Wow, I can't believe how good this chip is!

Don't flame me for this, but I was at a suburban American mall yesterday and stopped by one of those DELL kiosks where I was looking at their 12-inch notebook offerings. And aside from the VGA-only video out options, I have to admit that the DULL laptop was good feature wise. The Sony-like high-quality wide screen and the Pentium M processor are good calls.

I want that 12-inch widescreen and the Pentium M in my PowerBook!

 

[SeaFox]

Power Computing had the best print ad campaigns.
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I wish someone had made T-shirts out of all those ads.

 

[Daveway]

I wish someone had made T-shirts out of all those ads.

I didn't think it was great.

 

[bignumbers]

What happened to Chiat-Day?

I am betting 98% that these commercials will involve people who use macs. I was contacted about 2 months ago by Apple marketing to share my switch story.

Think about it. Why has Apple been asking for "switcher" stories on their website?

Chiat/Day is Apple's ad agency. Ad agencies come up with the concepts, write the copy, etc. Agencies frequently go outside for some creative services (video, photography, etc.). So in this case Apple has hired Chiat/Day for the full ad campaign, and Chiat/Day has hired Errol Morris for some of the specifics.

If they're more Switch ads, they'll certainly look different than the last go-round with that Ames room!

 

[winmacguy]

Wow this one got a few hits! Glad I posted it Good to see Apple finally getting into mass media advertising.

 

[balconycollapse]

Errol Morris Site Slammed a while back

I remember a couple months back they opened the floodgates and there were all kinds of switch ads with Will Ferrell (something about being at a baseball game and passing ipods down like hotdogs) and even Christopher Guest (which I reeeeaallly wanted to see) but the E Morris site got so clobbered that they took them down. Anyone? Feast for my eyes where where?

 

[dejo]

I remember a couple months back they opened the floodgates and there were all kinds of switch ads with Will Ferrell (something about being at a baseball game and passing ipods down like hotdogs) and even Christopher Guest (which I reeeeaallly wanted to see) but the E Morris site got so clobbered that they took them down. Anyone? Feast for my eyes where where?

http://www.esm.psu.edu/faculty/gray/movies.html has three Will Ferrell ads.

 

[winmacguy]

An Ames Room is a fantastic idea as a marketing concept for the Mac Mini!
I'm sure the ads will look great. I doubt we'll see them on TV here in Australia though - i'll just have to download them from somewhere.

I think you might be surprised. Most of the iPod ads show up on NZ TV about 2 weeks after they start showing on US TV. Being that Apple is a global company I wouldn't be surprised if the same thing goes for the Mac ads

 

[iMeowbot]

Just an update on this: The Errol Morris work involving an Ames room was for Quaker Oats, not Apple.

http://www.errolmorris.com/commercials/quaker_ames.html

 

[djdarlek]

Let's not forget that Errol Morris is now an Oscar winner, last year for Best Documentary for The Fog Of War. And a few years before that, directed what I think is the best documentary ever, The Thin Blue Line.Maybe he'll bring Ellen Feiss Ellen Feiss back!

Was that a UK show? I used to love it, starring Neil Pearce or someone?