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They made us run through all of those stupid clues for this?

I think it could be big. Some people will say "it is just a new way to manufacture? No big deal." It could prove to be huge if Apple has developed a super efficient way of manufacturing, or a technique that makes the MacBooks stronger/lighter. We won't know until Steven stars bragging about their research, or when he doesn't say anything about it.

Don't write off 9 to 5 Mac just yet. Why would they risk their credibility by hyping up something that they know will not live up to it? I think if that if they say it is big, then they definitely think it is big.
 
This may not be the most fun idea postulated, but the implications are not to be ignored. Switching to a proprietary manufacturing process is massive, affording more control (and liability/responsibility). What they didn't say was where it is. One would think local (Cupertino-ish), but maybe not. Anybody ben keeping track of known plant acquisitions/upgrades?

This will make hitting the refresh button on the UPS tracking page less nostalgic for the 2008 Olympics.
 
It was pretty obvious that's what it was going to be. As soon as the picture of the block of aluminum came out, I figured it was a laser cut aluminum casing. It was never going to be some grand, new product. Everyone with their crazy laser ideas just had to stop and think for one second, "It this realistic?" The answer for every one of them was no.

9to5 brought little to the table with this one. We've known for weeks it was going to be aluminum casing. The fact that they're going to laser cut it is not "huge" or "one of the biggest Apple innovations in a decade." Can you say "ipod?"
 
Ok, the last "clue" makes it obvious.

You guys are thinking way too big. Seeing as this relates directly to Macbooks, it's clearly just the fact that the new Macbooks will be made of aluminium, rather than plastic, thus making the whole Mac computer line-up aluminium.

The images are are just alluding to a laser machining the Macbook shells out of Aluminium blocks. Like they did with bits of the iPod Mini or whatever. Perhaps the green hue of the laser is meant to highlight the environmental aspects of moving away from plastics.

Keep in mind whether or not something is huge is completely subjective. 9to5mac are just trying to drum up traffic.

And then when they reveal it to be a Macbook transition to Aluminium, their credibility won't be tarnished because they confirmed something.

So I pretty much told you all so.
 
Maybe there is a kill switch in every MB. Apple are going to brick every MB, forcing you to buy the new one! :D
 
Is the general cost of the brick "floating around" in the ethers? I am new to the forum and look forward to gleaning info here...:)
 
Thank's TS... i had heard (thru a friend at MSU) the price would be about the same as existing MacBook's...i am trying to confirm this w/the forum...:)
 
Thank's TS... i had heard (thru a friend at MSU) the price would be about the same as existing MacBook's...i am trying to confirm this w/the forum...:)

No one really knows yet. They could either lower the prices because of the cost-savings of the new manufacturing process, or they could raise them because of higher end parts put in them(better gfx, blu-ray, etc.)

By the looks of things, we won't really know for sure until October 14th.
 
No one really knows yet. They could either lower the prices because of the cost-savings of the new manufacturing process, or they could raise them because of higher end parts put in them(better gfx, blu-ray, etc.)

By the looks of things, we won't really know for sure until October 14th.

If apple are going to keep prices the same, they are going to have to justify it by putting 2GB ram minimum and a 250GB Hardrive as standard in all macbooks
 
Its amazing how the user base out of complete ignorance can hype up stuff like this among themselves. I haven't seen it with any other manufacturer. I remain amazed at Apple enthusiasts.
 
I suspect that given the comments that it is a device to take a large market share form Microsoft (x-box) , and the rumors regarding the possiable withdraw of the current :apple:TV device:

Perhaps the box is a gaming console? Linked with games from iTunes?
 
Machined aluminum block? Don't think so...

I'm exceedingly skeptical about the speculation that it's a new manufacturing process involving what amounts to carving out a machine chassis from a solid piece of metal - if this were even remotely feasible on a financial level, then you can bet that fabrication in much higher volume industries would have adopted it already.

The truth is, if you wanted a form that you couldn't achieve through the standard manfacturing process of stamping/rolling/machining sheet metals, and then assembling with fasteners, the next option is casting, which would allow you to achieve the same or better results than machining out of a solid billet of material. Look at high-end molded monocoque aluminum fabrication for bicycle and vehicle frames, and you'll understand that you can create complex shapes with voids and curves and anything you could possibly imagine - certainly anything you'd need out of a computer casing.

Machining a thin, complex, lightweight object out of a solid billet would be so exceedingly wasteful of energy, labor, and materials, and the required precision so hard to achieve, that it would be too costly to possibly be feasible, even taking into account recycling the waste metal, this doesn't work. I highly doubt that Apple is going to develop it's own aluminum foundry to re-cast new billets from waste, and involving a third party for the recycling of metals into it's production costs makes this speculation even more patently absurd.

**edit - forgot to mention this**

The machining-out-a-billet process IS used in industry - but only for prototyping, or the construction of molds (for casting or injection/blow molding). Molds are insanely expensive to fabricate, so initial prototyping for objects is usually accomplished through carving and machining, or a form of rapid prototyping. Once design is finished and approved, molds are created, and then the final product is cast or molded.

** edit done :) **

Additionally, as a sidenote, I also highly doubt that the 'brick' refers to a Windows-smashing somethingorother. Firstly, Apple's marketing is consistently clever, and 'brick = smashing windows' is far too loose and random a metaphor to be plausible. Secondly, while the "I'm a mac / I'm a PC" campaign has been successful, I don't for a second believe that going toe-to-toe with MS is the central obsession of Apple's business strategy, and therefore it's doubtful that they'd expand the anti-MS marketing any further.

Apple knows that it's core differentiator is a consistent stream of well-design, contemporary objects of desire, that happen to also be highly functional and well integrated with each other. It's customer loyalty, and acquisition, are based on the premium nature of it's products, and the perception that there is constant innovation occurring that puts novel and *usable* (ie. not something as abstract as a manufacturing process) features in the hands of it's users before the competition can follow suit.

I'm definitely of the opinion that the 'brick' - if that rumor is even remotely true, and there IS a 'brick' - refers to externalizing connectivity features to the power supply (video connections, usb, fw, ethernet, etc). Either that or a new take on the Mini.

That's my $0.02.
 
With all the recent info about the new glass trackpads, I'd bet that's what the "brick" is. Apple is re-inventing how people interface with computers.

That article about the Hulk was cool. Scary, but cool.
 
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