Actually I'd not want a Rolex for that very reason.
You go online shopping or on Ebay and there are Rolex's for sale everywhere.
I appreciate they are nice watches, albeit with a boring but reliable movement, but I'd rather have someone antique, old, and unusual that are hard to find, even if it's not that expensive, than just another 1 of many many thousand Rolex.
Mass produced and cheap I can deal with.
If I spend real money I'd like something more unique if possible.