It's quite baffling that Apple fans, people who claim to care about quality, say such idiotic things as "blu-ray is dying" or "blu-ray is dead". Apple fans supposedly buy Macs because of "quality" so why don't they want the absolute best in video quality for movies and other types of video?
There is absolutely no alternative to blu-ray at the moment. Nothing even comes close. iTunes HD downloads? Half the resolution and 1/10th the bit-rate, using the same video encoding. On Demand stuff from your cable/video provider? Almost always MPEG-2 at around 15Mbps, or lower bit-rate H.264. Netflix? Barely in the same league as iTunes HD video.
If you claim to buy a Mac because of the overall "quality" then its quite hypocritical of you to not want the absolute best in other things too, such as wanting blu-ray support.
I know some say "thats what my home theater is for". And as I've explained many times before, there are millions upon millions of legitimate reasons why one might want to watch a movie on their computer.
It's going to be an extremely long time before there is even a real "alternative" to blu-ray disc that has even remotely similar video quality. Internet connection speeds being able to stream that kind of quality of video are currently extremely expensive and, in some cases, capped. There is just no real alternative or competition to blu-ray disc. None. If you care about quality, blu-ray disc is the only way to go.
Also, who still actually believes there was a "pro" market for Apple products? The whole "Pro" nonsense out of Apple has always just been a way to sell people even more expensive hardware. Apple's "Pro" machines are completely lackluster compared to real "pro" machines from other hardware vendors. The MacBook "Pro" has always been just a consumer machine with a metal case and a higher price tag. Same goes for the Mac "Pro".
What DRM scheme? All of the DRM blu-ray disc uses is already built-in to iTunes, Mac OS X, and DisplayPort. They already have MPEG-2 and H.264 licenses and decoding. Blu-ray license fees are all a one stop shop now. Every Mac with a dedicated GPU from the Radeon HD 2000 series, GeForce 8000 series, or integrated GPU starting with the 9400M is capable of decoding all of the video formats used by blu-ray disc in hardware. There literally is absolutely no reason Apple cannot support blu-ray disc.