So a bunch of guys buy AXE and 15 beautiful women don't come running to mob them they can sue because there was a contract that wearing AXE drives women mad. Yeah right.
A contract need not be in writing, and start-stop-start need not be in the written terms of the monthly activation contract for it to be binding on AT&T.
start/stop functionality is
still being provided. You are muddling the issues. ATT is still providing a mechanism to start/stop/start contracts on the phone. They are still providing a "low" and "high" balance contracts.
Your burden of proof is that they made some explicit statement in the advertisement not that the specific terms of $30/unlimited contract was offered, but that the specific contract would be offered in perpetuity. They made no such claim.
A contract doesn't have to be in writing, but it must be expressed. Your attempt is one to "read between the lines" and make the claim that there were implied terms of perpetuity when absolutely
nothing was said about the specific two plans being locked in place forever.
https://www.macrumors.com/2010/04/28/atandt-posts-fact-sheet-regarding-ipad-3g-data-service/
Commonsense says that if they only have two plans then the wording will say if have plan A can switch to plan B. The primary purpose of that is to illustrate you can switch to the other, higher/lower budget plan. That still exists. In no way does that assert guarantees that those plans will exist forever. You'd have a case if they said "over the lifetime of your device you can switch between either of these two specific plans." Nobody said that.
Further, every contract has an implied term of good faith and fair dealing.
They've met the good faith and fair dealing aspect. Anyone who gets on board the change in terms, which they announced widely before taking effect,
can keep they unlimited until they cancel.
They also offer a higher data balance contract above the lowest one at a rate that approximately the same as before (cheaper in fact). It is a balance that covers 80% of there customers who are not bandwidth hogs. (so 2GB vs 5GB/a.k.a. "unlimited" makes no material difference). Most who are bandwidth hogs would have already busted the cap of the smaller plan and would have switched to unlimited by now anyway.
So while AT&T can argue that it was not obligated to maintain start-stop-start at $30 forever, they cannot argue that they can stop it before we could even do it ONCE.
Anyone with an iPad 3G can do it instantly right
now. Have been able to do it since the 3G iPads shipped. Any users that chose not to by June 7 has had ample opportunity to switch. If you choose not to buy a lottery ticket then you don't win the lottery. You can't come later saying those were my favorite numbers. If a car goes on sale, is advertised widely, and you snooze until the sale is over you can't get the same price later.
Would be quite different if there had been no window to take advantage of it, but there has been for over 30 days. That is an incredibly weak claim that have not had opportunity when one of advertisements' principle claims was that you can switch whenever you wanted to or needed to.
Those who haven't already activated with AT&T may not have a contract with AT&T (I could make a legal argument that they do), but they have a contract with Apple that requires start-stop-start.
How can they possibly have a contract with Apple when Apple does
not provide the service. The sign up application is an app. It also still works. The only possible contract you can have for celluar service is with a cell service provider. Apple has put an app on the iPad to start/stop service. It is still there. Apple didn't bill you nor provide the service, they just install the app. They are good.
They have money so I'm sure some ambulance chaser is going to try loop them in. However, they just follow the biggest pot of money. That is not all that surprising.