More evidence Apple is abandoning the pro market?

Discussion in 'Apple, Inc and Tech Industry' started by ZombiePhysicist, Jan 27, 2016.


Do you think Apple is abandoning the creative professional market?

  1. No, Apple is not abandoning the creative professional market

  2. Yes, Apple is abandoning the creative professional market

Results are only viewable after voting.
  1. ZombiePhysicist, Jan 27, 2016
    Last edited: Jan 27, 2016

    ZombiePhysicist macrumors 6502a


    May 22, 2014
    Do you think Apple is abandoning it's core creative professional market? (Poll for fun. Votes are all public)

    I'm not sure what to think. I think all the evidence, if you view it objectively, points to them dumping that market segment. But the other part of me just doesn't want to accept that and keeps hoping they have something up their sleeves.

    That said, the evidence hasn't been comforting as of late. They dumped xServe/xRAID, Aperture, ignore the Mac Pro line (#1), and treatment of users of its pro level software is giving lots of pause to lots of pros. Could Apple be abandoning the creative/pro core market that saved it from bankruptcy?

    This article is drawing a lot of conclusions from a very small data point, a job listing... So a touch hyperbolic... But then again, there may be something to it. Or not. What do you think?
  2. BillyBobBongo macrumors 68020


    Jun 21, 2007
    On The Interweb Thingy!
    Both poll options are the same?! "Apple is not abandoning the creative professional market" /scratcheshead
  3. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    Fixed. :)
  4. ScottishCaptain, Jan 27, 2016
    Last edited: Jan 27, 2016

    ScottishCaptain macrumors 6502a

    Oct 4, 2008
    At this point, I don't really care.

    I'm still running 10.8.5. The latest version of Aperture works fine for me, as does my boxed copy of Logic Pro that came on DVD. Hell, I'm still using CS6, since it works fine for what I need and it's not like CC has improved anything to the point of justifying the perpetual subscription.

    If and when this system and the software environment are no longer usable, I'll just switch back to Windows 7. There's really nothing Apple does better then anyone else at this point in time, especially considering what a **** show iTunes, iCloud, and OS X have become.

  5. koyoot macrumors 603


    Jun 5, 2012
    So why they updated lately their Logic Pro with new features?

    No, Apple is not exiting the professional market. Article is only an assumption made over a job listing.
  6. h9826790 macrumors G4


    Apr 3, 2014
    Hong Kong
    I don't think they really want / plan to abundant the Pro market. However, for some reason, they believe that iPad pro is the real creative professional want.
  7. AJClayton macrumors 6502


    Jan 9, 2007
    Dorset, England
    The problem is likely to be volume. Apple shift lots of iOS devices and likely think that the iPad Pro will do likewise. It's the "post PC world" that tech firms kept banging on about that none of us in the real world really believe exists - at least not for pro work.

    I'm basing my opinion on nothing at all - just a gut feeling. I wouldn't be at all surprised if Apple will only update the Mac Pro every 2 or 3 years (and yes, I realise that we're already into year 3) when they can update everything at once - video, hard drive, RAM, ports etc. They'll keep the basic shape and internal layout and update all that needs updating in one go. It'll cut costs for re-tooling, marketing etc and then they can ignore the product again for another 2 or 3 years when they'll do the same update job all over again.

    As I said, I've got nothing to base that on. My 6-core 2013 Mac Pro is a great machine, does all I want it to and out performs everything else I come into contact with (even machines that have been released much more recently). If they bumped the odd spec here and there it wouldn't make all that much difference (at least not to the majority of purchasers of the hardware) so I can see them waiting until it will make a significant difference.

    The downside of this approach is that it annoys all of us who have invested our cash in these machines and software and makes us feel unloved. Leaving the Mac Pro out of "Mac Family" photos (as they do on their own website and every time they have a Keynote presentation) and advertising for staff without listing their own pro products in the requirements doesn't help that feeling very much.

    Just part of being an Apple customer. We love them and hate them at the same time.
  8. flat five macrumors 603

    flat five

    Feb 6, 2007
    if they can refine what's being shown in this patent, and developers come up with a way to make use of the technology in a production setting.. i'd seriously consider switching to an iPad

    as of today, apple has not abandoned the professional market.. when the 'desktop' computer is wiped off the apple product roster, there will be alternative technologies in its place. (and just in case it's not obvious- apple WILL discontinue mac pro eventually)

    if things don't pan out that way and apple simply quits making the computers which preform the tasks i need them to do, then i'll get a computer that does the things i need it to do.
    this isn't rocket science.
  9. Bubba Satori Suspended

    Bubba Satori

    Feb 15, 2008
    Let's hear what Apple says on the subject.


    There's your answer.
  10. throAU macrumors 601


    Feb 13, 2012
    Perth, Western Australia
    I think the pro market is going to be changing, not so much that apple have abandoned it.

    Some Pro users are hanging onto their old classic Mac Pros without realising the potential in the new Mac Pro, for example.

    They're whining that they can't do internal RAID on the new box, but rather they can hook up a fiber channel, NFS or iSCSI SAN via fiber channel or 10GbE out of the thunderbolt ports, and get 1.5 gigabytes per second plus out of the internal storage as a work area.

    Things are changing and some people aren't adapting to it.
  11. BB8 macrumors regular


    Jan 26, 2016
    This isn't even a data point. The listing was for a position with the Beats team, you know, that company that was only recently acquired by Apple.

    I don't mind having a discussion about the poor condition of the Mac Pro, but let's not circlejerk over click bait garbage that The Verge dumps out.
  12. JoSch macrumors regular

    Feb 22, 2013
    I don't give a flying **** whether they use FCPX or LPX themselves - aside from ONE job offering meaning nothing -, these two product are just brilliant. I love them. They update them. They expand them. It's all I care about.
    --- Post Merged, Jan 27, 2016 ---
    Well, probably it's because some creatives just like/love the iPad Pro.
  13. H2SO4 macrumors 68040

    Nov 4, 2008
    LOL, you’ve actually missed what those users are talking about. Let’s suppose for a moment that all Apple did for the MP6,1 was in addition to the usual processor and RAM upgrades was give the logic board thunderbolt compatibility.

    I don’t know where they get that crap about more expandability from, semantics from Tim Crook as usual.

    I think they’re moving from Professional to Prosumer.
  14. JoSch macrumors regular

    Feb 22, 2013
    No, it's exactly what these "users" - mostly on this forum they seems to be more like non-users - are talking about.
    They just define "expandability" to exactly be "you have stick some card in it" and accuse Tim Cook of semantics.
    The 6,1 is expandable. Period. Not just like you want it to be. And that's YOUR problem.
  15. scott.n macrumors 6502

    Dec 17, 2010
    I actually think that it's just the opposite - for the Mac Pro line they've gone from a very adaptable machine that functions wonderfully as a single-user workstation (such that a home-hobbyist photo/videographer/etc would use) to a machine that to me only makes sense in a few very specific professional niches.
  16. fastlanephil macrumors 65816


    Nov 17, 2007
    This latest Logic Pro update from 10.2 to 10.2.1 was a real surprise coming only a few months after the last update. A suprise because of the number of great enhancements and fixes for a .0.1 update. This includes Audio Units 3.

    Something seems to set a fire under their buns. Could be the music forum talk of people thinking about jumping ship for a different hardware platform.
  17. ActionableMango macrumors G3


    Sep 21, 2010
    You're just flat out wrong. I don't have to limit the definition of "expandability" to exactly be "you have stick some card in it", as you claim.

    Quite the contrary. The nMP design is demonstrably worse for expansion, upgrades, and configuration flexibility in almost every single way than if Apple had simply updated the existing Cheesegrater design with Ivy Bridge, Thunderbolt, and USB 3.0:
    • 2 CPU sockets (now only 1)
    • 8 memory slots (now only 4)
    • Nvidia video card options (now only AMD)
    • A flexible number of video cards, from 0 to 4 (now exactly 2, no more, no less)
    • The ability to upgrade video cards to options beyond what Apple initially offered
    • The ability to support CUDA software (now incapable)
    • Internal and external storage expansion (now external only)
    • The ability to use many specialized video/audio/storage/interface PCIe cards, such as very high speed local storage, Blackmagic, Universal Audio, etc. (now limited to Thunderbolt options)
    On this one point, we agree. Apple dropped all of that flexibility and capability listed above, and yes I agree that it is the problem of anyone who needed it.
  18. H2SO4, Jan 27, 2016
    Last edited: Jan 27, 2016

    H2SO4 macrumors 68040

    Nov 4, 2008
    Jesus my Mini Cooper is expandable. Guess what, a Range Rover is more useful. Even if both can take a tow bar.
    Internal expandability need not preclude external expandability. The original form factor had both. FACT. Trying to explain your way out of that, is YOUR problem.
    So tell me, how is the nMP more expandable than the cMP?
    BTW the below text is copied from the MacPro product page;
    It’s our most expandable Mac yet.
  19. Average Pro macrumors regular

    Jul 16, 2013
    You will always find someone that agrees with you. This does not mean that you are correct.

    Utilizing the article by "who gave the money"? I suggest reviewing the site as a whole before reaching any conclusions. It has such a TMZ feel to it.
  20. ZombiePhysicist thread starter macrumors 6502a


    May 22, 2014
    Wow, let's get this definitive form of persuasive argument out to the middle east. Wam bam, it's done man. /sarcasm
  21. Bytehoven, Jan 27, 2016
    Last edited: Jan 27, 2016

    Bytehoven macrumors regular


    Dec 1, 2015
    Up Shellpot Creek
    Question... did they ever fix the Logic Pro X/Final Cut Pro X interaction? Last time I tried importing a FCPro X project into Logic Pro X, I could not get the tracks right. After working for about a week with Logic tech support, it was determined the 2 programs did not work properly together. Of course, that was about a year ago, so I am curious.


    PS... I'm not sure Apple has "technically" abandoned Pro Users even though I voted yes.

    I think what's really happening, Apple has been attempting to redefine what it means to WORK in various creative fields. The whole idea of being able to edit video on an iPad... sure it can be done, but does anyone really want to WORK that way? AND, Final Cut Pro X was a PERFECT example of Apple executing on this "We Know Better" mind set for how people should WORK at editing professional video. Certainly Final Cut Pro X in it's current form is a more compelling alternative, but the release version was a JOKE.
  22. Mago macrumors 68020

    Aug 16, 2011
    Beyond the Thunderdome
    Lot of BS, only thing Apple is really failing is on how they manage their pc business, seems they think they can sell pc's like selling vacuum cleaners, it's a shame how they updates the Mac line not only the Mac Pro, the same occurs with the Mac mini, the iMac? C'mon the 21" retina iMac should be released 9 months earlier also non retina 21" iMac didn't see an decent update on more than 700 days only the introduction of an crappy base model.

    Apple needs new leadership at least on what's related to pc's.
  23. AppleHater macrumors 6502a

    Jun 9, 2010
    We need to clarify what the "pro" market is first. In this YouTube era, the pro market is wider than ever especially for video productions. You don't have to work for big studios to be in the market. By the sheer volume of them, it must be much bigger market for any company including Apple.
  24. dpny macrumors regular

    Jan 5, 2013
    Apple also has job postings for people with Windows and Linux experience. Obviously OS X is on its way out.
  25. fastlanephil macrumors 65816


    Nov 17, 2007
    I'm fairly new with Logic and have no experience with FCPX. Here's a link for using FCPX inside of Logic. It looks like it is working here.


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