This looks naff.
Image
Seems Apple are starting to fall behind with their detailing - the form factor looks great but the small "Apple" touches aren't there, symmetry golden ratios etc don't seem evident.
+1
The removal of the chamfered edges further make this rumoured iPhone 6 look very pedestrian. If Apple is going to charge premium dollars (which we know they undoubtedly will), they should at least make it look like a million dollars.
I don't recall whether or not the leaked images of the iPhone 5s looked any better than the final product. Perhaps there's a final polishing stage that will give it a needed 'pop'. Because right now, it's looking very meh.