Hmm. As someone already said, conversion from one lossy format to another would be a bad idea. The ability to play WMA may do Apple little good, but the inability to do so will probably do iTfW a lot of bad.Originally posted by IJ Reilly
I agree, which is why I'd guess iTunes for Windows will support the conversion-on-import of WMA to AAC or MP3, not playing WMA. The ability to play WMA does Apple little good, unless the iPod will also be updated to play WMA files.
iPod will be updated to play WMA files, iTfW will play WMA files, but will not be able to encode WMA files.
That's my bet, and I reckon that any other solution mentioned so far just isn't Apple enough. That's including the "convert on the fly" idea. Nice for geeks, but too slow and cumbersome for "the rest of us", plus degraded quality will lead to "Hey, this file sounds great in WMP, but sucks in iTfW. I'm sticking with WMP, not that second-rate Apple wannabe" first impressions.
This isn't going to be about releasing an almost-iTunes experience on Windows and saying "Hey, buy a Mac and it'll be even better!". This is going to be ALL ABOUT first impressions. MAKING users do ANYTHING more than loading the software will lose a lot of potential converts.