I went into my local O2 store today and basically asked what I needed to do in order to get an iPhone next Friday (11th). He basically said "Turn up early and hope you get one" - apparently they don't have any information at all on what models they'll have in or how many they will receive. He also didn't know what time the store was opening, and advised me to ring back the day before to see if they had the information. He said Apple are being very "low-key" prior to the release. He went on to say that they were getting a special checkout system organised to cope with the throughput and that they'd have barriers outside - bear in mind that this certainly isn't a major branch I'm talking about. He seemed to expect that they'd sell out very quickly. He also revealed that they originally planned to have a pre-ordering system going but couldn't due to demand. He said the online registering of interest system was taken off-line due to over 200,000 people signing up to it. Also, he seemed to be aware of the online coverage of this. He said something along the lines of "we can't say much anyway because you guys tell the press and then we get the sack" - did I really give off that fan-boy look? He was a nice guy though - genuine and just recommended I got there early to have the best chance of securing one. He plans on getting one too, an admirer of the device I think!