the purpose is to sell new phones.
"ooohhh, lookie here! we have a new feature, a compass!"
this year's ground breaking feature (the compass) is just like last year when the ground breaking feature was "oooohhh, lookie here! if you put the iphone in landscape, the calculator turns scientific!"
utterly lame.
Ye your right, because landscape calculator was the ONLY new feature last year.
And the compass will be the ONLY new feature this year.
