MoviePass Will Increase Price of Standard Plan to $14.95/Month in August

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 31, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    One day after MoviePass CEO Mitch Lowe announced that subscribers will not be allowed to see select major movies like "Christopher Robin" and "The Meg," the company today announced a price hike for subscribers to its standard plan. The price of this $9.95/month tier will increase to $14.95/month "within the next 30 days," according to a press release shared today.


    This increase comes just under one year since MoviePass first began making headlines by dropping its subscription price to $9.95/month, allowing users to see one movie per day and saving money for those who visit the theater often. Now, following ongoing stock price drops, a new "Peak Pricing" feature, and a recent service blackout caused by a sudden lack of money, MoviePass is struggling to stay afloat.

    Today's press release also reiterates on the company's plan to limit availability of "First Run Movies" that open on 1,000+ screens (which is typically any major studio release) during their first two weeks, "unless made available on a promotional basis." This refers to films that MoviePass partly owns under its subsidiary MoviePass Ventures, gaining revenue through box office ticket sales on movies like "American Animals" and "Gotti."

    According to the company, its goal is to "enhance discovery" and "drive attendance" to smaller independent films like these, and as such has decided to limit ticket availability for "blockbuster" films. MoviePass also admits that it will save money by restricting its subscribers from being able to see movies like "Mission: Impossible Fallout" and "The Meg."
    The company says that these new cost-reduction measures will cut monthly burn by 60 percent. In the end, Lowe says that these changes are "meant to protect the longevity" of the company, although it's still unclear exactly how long MoviePass will be around.

    Article Link: MoviePass Will Increase Price of Standard Plan to $14.95/Month in August
  2. Prof. macrumors 601


    Aug 17, 2007
    Can’t say I blame them considering they ran out of money this past week.
  3. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    This is one of the worst business plans that I've ever seen funded to this level.
  4. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    If this means no surge pricing and I’ll be able to see new popular movies, I may sign up. But I’m going to wait and see given what’s been going on the past few weeks.
  5. augustrushrox macrumors member

    Feb 7, 2015
    And for that reason, I'm out.
  6. RiddlaBronc macrumors 6502a


    Oct 14, 2013
    Mcallen Tx
    "To enhance discovery"
    Lol, more like "we have no more money"
  7. mtneer macrumors 68030


    Sep 15, 2012
    I wouldn't sign up until these guys can stabilize the boat and get water out of the engine room.
  8. nfl46 macrumors 604

    Oct 5, 2008
    Yeah, I'd wait. It seems like every day something is changing with Moviepass. By the end of the summer, I wouldn't be surprised if $14.95 is $19.95.
  9. ghostface147 macrumors 68030


    May 28, 2008
    Five bucks is your reason for leaving?
  10. Krayzkat macrumors 6502a


    Apr 22, 2011
  11. verniesgarden macrumors 65816


    May 29, 2007
    Portland, Or
    I wouldn't wait too long, I suspect they will shutter doors by the end of August
  12. CrAkD macrumors 68040


    Feb 15, 2010
    Boston, MA
    I never realized moviepass was only $10 a month. No wonder it's failing. I can't buy one ticket for $10 never mind unlimited. So they banked on lots of people signing up and never going to the movies? This ain't a gym membership. People like movies.
  13. moabal macrumors regular

    Jun 22, 2010
    I would not be surprise to see an announcement in a few days that they are going out of business. Every day this company makes a big policy change. Who can trust them at this point?
  14. verniesgarden macrumors 65816


    May 29, 2007
    Portland, Or
    On top of that last Nov they did a huge sale for year memberships that came out to like $8 a month.
  15. itsmilo macrumors 68020


    Sep 15, 2016
    They really have no idea what they are doing eh?
  16. earthTOmitchel Contributing Editor


    Staff Member

    Mar 6, 2015
    Not OP, but I see the no blockbusters rule and $5 increase as a one-two punch, and I'm canceling mine now. Although I've watched a bunch of indie movies using MP that I wouldn't have otherwise (Upgrade most notably), the entire reason I got it was for movies like The Meg and Christopher Robin. Big releases I'm vaguely interested in but would usually just wait for an iTunes rental.

    I won't stick around when I literally can't watch them, and am paying them $5 extra per month at that.
  17. GizmoDVD macrumors 68000

    Oct 11, 2008
    $60 more a year.

    Now a 2 week delay for (most) new movies

    "Surge" pricing on movies that are not even popular.
  18. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    And re-reading the article again, I originally missed this-

    I’m out
    --- Post Merged, Jul 31, 2018 ---
    It’s not just $5 bucks a month. Let’s say I wanted to see the new mission impossible movie, but it’s unavailable due to popularity. I have two options: 1) Pay $15 on a standard movie ticket. 2) Wait 2 weeks to see it with MoviePass.

    Big inconvenience.
  19. m0sher macrumors 6502


    Mar 4, 2018
    It was good while it lasted, the movie theaters needed to help a little by discounting the movies to moviepass for driving business to their movies but they didn’t help movie pass because they figured they could do this themselves.....hence “Harkin’s Rewards”.

    I bet an analysis would show that movie goers have increased since movie pass increased in popularity and the theater companies may see a decline because of this subscribers movie pass will lose that will correlate to less people going to the movies. Double edged sword the theaters failed to hold properly.
  20. picciano macrumors member

    Aug 17, 2011
    The boat will only be stable once it is resting comfortably on the ocean bottom. And even then the engine room will be on fire.
  21. Crash0veride macrumors regular


    Oct 10, 2016
    Wish I got in on the year train, but this will be the last month for me. The subscription has moved over the price of a single ticket around here and I'm heading closer to the break even line. Most movies I see, I'm not especially excited for, so why bother? Movie tickets are cheap here in comparison to elsewhere (I still think overpriced for most theaters).
  22. OC40 macrumors 6502

    Sep 20, 2013
    Chicago, IL
    I really wish that a company would contract with distributors to stream movies that are in ththe theatres. FandangoNow has a section for movies that are currently in theaters, but the selection is awful.

    I would pay a nice premium for the convenience of watching it at home.

    Btw - we haven’t been to a movie theater in about nine years.
  23. 78Bandit macrumors 6502a


    Jun 13, 2009
    They tried to back the studios and theaters into a corner hoping they would get a bulk-purchase discount. It didn't happen. Their product makes no sense at this point. Customers are only going to subscribe when they are paying less than they would purchasing individual tickets. MoviePass is still paying the full ticket price. It's like selling $20 bills for $15, it can't work in the long term.

    I do think eventually movie subscriptions will catch on, but only when offered by the studios or the theater conglomerates directly. The studios are going to do whatever they must to maximize profits and MoviePass was playing no part in it.

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