Mozilla Launches Petition Urging Apple to Reset Interest-Based Ad Identifiers on Monthly Basis

Discussion in ' News Discussion' started by MacRumors, Apr 15, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Mozilla, the company behind Firefox, today launched a petition urging Apple to reset the unique IDs used to serve interest-based ads in the App Store and Apple News apps on the iPhone, iPad, iPod touch, and Apple TV on a monthly basis.


    Mozilla takes aim at Apple's recent iPhone privacy ad in a blog post:
    These identifiers can already be manually reset under Settings > Privacy > Advertising on iOS devices and under Settings > General > Privacy on Apple TV, but Mozilla is asking for "a real cap" with an automatic monthly reset to make it "harder for companies to build a profile about you over time."


    "If Apple makes this change, it won't just improve the privacy of iPhones -- it will send Silicon Valley the message that users want companies to safeguard their privacy by default," wrote Ashley Boyd, Mozilla's VP of Advocacy.

    Interest-based ads in the App Store and Apple News app are based on information such as your App Store search history and Apple News reading history. Apple makes it easy to opt out, but Mozilla argues that "most people don't know that feature even exists, let alone that they should turn it off."

    We'll provide an update if Apple responds.

    Article Link: Mozilla Launches Petition Urging Apple to Reset Interest-Based Ad Identifiers on Monthly Basis
  2. timborama macrumors 6502


    Oct 12, 2011
    Even better, a setting to reset it hourly, daily, etc
  3. ruka.snow macrumors regular


    Jun 6, 2017
    A way to automate this would be welcome, it is a but of a fuss doing it manually
  4. badatusernames macrumors member


    Jul 1, 2018
  5. PastaPrimav macrumors 6502

    Nov 6, 2017
    No one really cares. I really don't see why some people get so offended over advertising. Advertising is how many companies get sales, to produce more products, for you to continue to consume.
  6. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    You know, they’re right. And I didn’t even know you could reset that manually. I’ll do that now.
  7. dugbug macrumors 65816


    Aug 23, 2008
    Somewhere in Florida
    I suppose they could at a minimum expose it as a shortcut and let us automate it as desired
  8. trellus macrumors regular


    Jan 12, 2007
    Plano, TX
    Being tracked doesn't bother me a whit. I like getting targeted advertising. Sorry to tell you guys worried about privacy -- but it's a losing cause that you will inevitably lose. Get used to the new reality.
  9. Col4bin macrumors 68000


    Oct 2, 2011
    El Segundo
    Apple tows a narrow line between offering it consumers complete "privacy" versus generating revenue from 3rd party advertisers.
  10. Rogifan macrumors Core


    Nov 14, 2011
    How are companies supposed to survive without advertising when consumers want everything for free?
  11. Xultar macrumors 6502a


    Dec 4, 2010
    Heck all Apple would have to do is enable shortcuts for settings like this and I could ask siri to do it for me on demand or even better yet, allow us to set up shortcuts based on time intervals.
  12. Sasparilla macrumors 65816

    Jul 6, 2012
  13. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Some people do like getting ads based on their interests. Manually reseting is available to them whenever they feel like reseting it.
    Secure enough for me. Implementing a scheduled reset should be an optional setting. Not a bad idea after all.
  14. OneBagTravel macrumors 6502a


    Oct 18, 2013
    I didn't know Big Marketing had an account here. Welcome!
  15. code-m macrumors 65816


    Apr 13, 2006
    I am aware of some companies that do not advertise or sell your day and offer a free and paid product. The free versions are very limited in use, however do not compromise the core function of the product or service. The hope is that the free users will upgrade for more functionality when their requirements necessitate. To some degree it is not impossible to acknowledge that some paid users are subsidizing the free accounts.

    I am in both camps depending on the product or service, I give and take :D
  16. MartyF81 macrumors 6502

    Sep 5, 2010
    Chicago IL
    Its funny to me how many people don't understand that a lot of the "Free" stuff they get is because they are being advertised to. Everyone is going to be in a for a tough day when things paid for by advertising go away.

    If the ad's are less effective... then the companies can't charge as much for them.

    People don't want to pay for Google, or Gmail, or Facebook, or news, or a million other things.

    People don't want to be advertised to....

    People don't want to pay...

    People don't want to be advertised to...

    People don't want to pay...

    It's a vicious circle. Glad I don't work at these places to have to figure it out.
  17. Rogifan macrumors Core


    Nov 14, 2011
    I wonder how Facebook and Instagram and survive if you had to pay a monthly or annual fee to use them. Same for People complain about advertising but it’s advertising that pays the bills when people want something for nothing.
  18. PastaPrimav macrumors 6502

    Nov 6, 2017
    This is the problem. Way too many people want something for nothing, or everything for nothing. And they've been given this mindset by larger organizations telling them its OK to think that way.
  19. punchwalk macrumors regular

    May 16, 2010
    Maryland, USA
    Yep. You can either buy the product or be the product.
  20. PastaPrimav macrumors 6502

    Nov 6, 2017
    I think some limits and controls are perfectly fine, but I also think this has gotten completely out of hand. There is nothing wrong with advertising, and the more people fight it for some vague indescribable sense of "privacy" the more you're just going to marginalize companies trying to bring you products and services.

    If you're so worried about privacy, stop giving your information to companies with proven track records of selling you out.
  21. BigBoy2018 macrumors 6502a


    Oct 23, 2018
    First off, we would still SEE the ads. That's how they 'survive': We see their ads, we maybe buy from them.

    The issue is whether after viewing the ads, can they then track us indefinitely. I'm glad this story popped up because frankly I was completely unaware until now that I could reset my advertising identifier on my own. So thank you Mozilla!
  22. Red Menace macrumors 6502

    Red Menace

    May 29, 2011
    Littleton, Colorado, USA
    "Free" is a sales/mind control technique, and has been used for years. The reason consumers want everything free is because companies have tried hard to convince everyone that their products are free.
  23. Sethal macrumors member


    Jun 5, 2014
    I don’t know what this stuff really means or how it works, but how does this benefit Mozilla? What are they gaining?
  24. slide_to_unlock macrumors member


    Apr 18, 2018
    Can you send me your location please? I would like to advertise you some new products at your door. Hopefully you get used to that as well.
  25. jk1211 macrumors 6502

    Sep 13, 2018
    Ie. all cash purchases and basically no using the internet. No credit cards, no credit or loans (credit report info and habits is sold), no store cards, loyatly cards. Dont watch TV either because your provider sees the channels you are watching.

    Basically go back to living in 1940 pre-TV and technology. Somehow figure out how to pay all of your bills cash and store your cash.

    Its not realistic though except for the extreme tinfoil hat wearers "off the grid" people that do exist.

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