thedude110 said:MTV carries a lot of cultural cache, and MS has a lot of cash. This music service, once it arrives, isn't going to go away. And when the 14-25 year olds find out their iPods won't play the songs they get from MTV, and when the cast of Laguna Beach starts using iRivers, and the cast of the Real World starts using iRivers, and when cars get "Pimped" with iRivers ... you can see where this is going, short term, but more worrying, long term. MTV provides MS with a visible way to undercut the "trend" that is the iPod.
I agree. I think this is just another ploy by the Record labels to force Apple's hand and get tiered pricing and licensed fairplay. What better opportunity than to get a popular "music" television station to promote the only format that you have control over.
I would be surprised if MTV wasn't getting a larger percentage of the sale price of a song. For no other reason than so record companies could get their way and have their format plastered all over the TV. MTV isn't stupid. They know the iPod is the dominant player out there. There had to be incentive for them to choose this platform.
You won't see anymore reports about the iPod on MTV, except to say how the screen scratches easily and some people had to return them because they froze.
-Chuck