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Hmm, could this be Apple trying to flush out who is leaking internal information to these people ?

Seems to be a pattern now. If a rumor is really exciting - people claim it’s a ruse to ferret out leakers. If it’s an extremely underwhelming rumor, people claim it’s a ruse to ferret out leakers.

This is unverifiable... not worth speculating over.
 
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Why is anyone surprised? Its a software conference. It does have hardware occasionally but most years it doesn't.

People are surprised because there were a lot of rumors this year, from the usual rumor sources, indicating there would be new hardware. In past years, there were no rumors of hardware and people still expected it just because it's an event. This year there were many rumors and the sources all changed their minds on the day before the event. It's not quite the same.
 
Seems to be a pattern now. If a rumor is really exciting - people claim it’s a ruse to ferret out leakers. If it’s an extremely underwhelming rumor, people claim it’s a ruse to ferret out leakers.

This is unverifiable... not worth speculating over.

Fair enough, I was just speculating but Jon seems to be getting info from somewhere and its been bang on the money, look at the iPhone SE leak, someone with good knowledge of what's going on is leaking this out and I can't imagine Apple is too happy about this, or that they'll allow it to keep happening unchecked
 
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This is ironically funny, we jumped from major ARM architecture transition to "No hardware reveal"

It’s a developers conference. If you couldn’t care less about software, the conference wasn’t for you anyway.

There is a HUGE improvements that could br done with the software. If functionality is all we asking then OS 9 was working just fine.


this is good news.

apple need to focus on their Software mess.

remember Sony in the 90’s? Amazing hardware. Junk software. and Now they are a has been except for the PlayStation. Lost computing. Lost mobile. Lost electronics.

Apple needs to step up its software game.

Apple is all about the software, people want iOS not android, MacOS not Windows, Safari not Explorer.

The hardware can be replicated by any manufacturer.
 
I honestly think it’s going to be a very boring keynote and such a S type year for software, rumours have always hyped things to much
 
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remember Sony in the 90’s? Amazing hardware. Junk software. and Now they are a has been except for the PlayStation. Lost computing. Lost mobile. Lost electronics.

Sony made $78 billion last year. Not as much as Apple, but hardly a dwindling has-been. Sony is huge in many areas. Apple makes a fortune in a few small areas it's doing incredibly well in.

You have no clue what Sony does. Sony makes almost every digital camera sensor in the world, including every iPhone camera, all the way up to the top pro-SLRs (except Canon afaik). There is still more money in amazing hardware than there is in software as there always has been.
 
It’s a developers conference. If you couldn’t care less about software, the conference wasn’t for you anyway.

The keynote was always targeted towards the public and press, not the developer audience. Back in the day, it was explicitly excluded from the NDA. The second Platforms State of the Union is the keynote targeted for software developers.

Additionally, developers include people who need to design hardware products. Previous topics include MFi protocols, CarPlay, BLE and NFC APIs, HomeKit, etc.
 
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Why wouldn't a developers conference include hardware? Especially if they are switching to ARM chips in their Mac lineup
I didn’t say they wouldn’t include hardware. I was responding to someone saying they don’t care about software.
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There is a HUGE improvements that could br done with the software. If functionality is all we asking then OS 9 was working just fine.

This response makes no sense in light of what you were responding to.
 
... taking some pressure off the corona-struck middle class who always wants the latest and greatest. Besides, as someone already said: Software in June, hardware in September.
 
Fair enough, I was just speculating but Jon seems to be getting info from somewhere and its been bang on the money, look at the iPhone SE leak, someone with good knowledge of what's going on is leaking this out and I can't imagine Apple is too happy about this, or that they'll allow it to keep happening unchecked

I absolutely agree with you that Apple must be doing this to some degree. And I’m not saying you are saying that for all posts, I've just started to see this comment a lot and it’s been for both “good” and “bad” rumors.

I’m pointing out that there is no way to ever know this for sure... and when folks say it for every other rumor, it becomes a rote “Steve would never have done this” type comment. That’s all.
 
I'm not sure if I am the only one, but I could not care less about software. My iPhone can call, text, receive email, and browse the web. I don't understand Apple's heavy focus on software thinking they have accomplished the impossible. Spoiler alert, it may be half-assed, but Andriod did it first.

Isn't it software that's separating Apple from Android, in many cases? Especially its integration with their hardware?
 
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