Ok, first off, I think that the Artists do deserve more money, it's the record labels that take too much of it.
To that end, I would suggest to the Artists that they should look at ways of directly distributing their music, through sites such as emusic, Amazon Music, etc. or even talk with Apple and distribute through iTunes.
They should be compensated the same percentage per song no matte what distribution media is used.
However, the initiative being talked about here takes things too far, really, they do get money for everything already, here's how it goes too far:
It would end up making digital media cost even more and it is beginning to cost too much as it is.
It would possibly eliminate "fair use", such as the 30 seconds that Radio, T.V. and movies are allowed to use for free.
In addition the 30 second clips that are being talked about are ring tones, they want top charge you every time that your phone rings with ring tones created from their songs (No, this isn't an exaggeration, don't believe me?
click here)
Subscription based music would have to disappear as you would have to be charged for each time that the song is played.