I decided it was time to rent a movie on my AppleTV. Me and my wife decided to rent the Simpsons movie in HD. I have a DSL 3mps connection so I figured it would take 10-15 minutes for the movie to be able to watch. She took a shower during this period and I got the popcorn and snacks together. About 20 minutes later the movie was at 26 % complete and still not ready to watch. We decided while waiting to watch an episode of South Park we already had synched. Once the episode was over we noticed the Dload stopped and it was still at 26%. I guess the downloading stops while playing a synced tv show. (VERY VERY lame). About 20 minutes later the movie was ready to watch. The picture and sound was fantastic. My my Paradigm surround sound system made my basement shake during a few scenes. 5.1 sound was excellent. We decided once the movie was over that we would immediately rent DIE HARD 4 and Transformers and just let them download and watch them within 30 days. The rules for renting are great for us as we set aside nights to watch movies and we won't be interrupted. The 24 hour rule is fine with me. I wish there were more movies available in HD. Why in the world would they not have Spiderman 3 in HD? There are so many movies available that I would want to watch, but I am not insulting my 52inch LCD TV with SD content. If I wanted SD content, I could plop a DVD into my PS3 and have it upscale. I give the Apple TV renting experience a B as it looked beautiful and was pretty simple, but the download time and the fact that it stopped while watching something else is extremely lame. The lack of HD content hurts the Apple TV so I would give the Apple TV an overall C+ grade for now.