The center city Philadelphia Apple Store was bedlam. No line to get in the door, but mobbed inside with no clear direction on who to talk to regarding store pick up. I found one free blue-shirt, she took my name and disappeared. I then walked back to the genuis bar and asked who to talk to for in-store pickup. He said look for the guy near the front with the red ipad cover. Found him and finally got someone to help me about 5 minutes later. Then there was a fiasco with the smart cover. Apparently in all Apple Stores there is a problem with an order for a smart case or smart cover placed online. It shows as processing, even though they have it there. The only thing they could do was to have me buy a smart cover there (although I had paid online already) and they would cancel the online order. First they told me to cancel it, but it said "order not eligible to cancel online". So someone in the "back of the house" had to cancel it for me. And the guy who was helping me was clearly new and out of his element, even though he had had 3 people with the exact same issue earlier that day (all who ordered smart covers online with the ipad air). You think he would have known what to do at this point. So the whole process took about 1/2 an hour, instead of what should have been 5 minutes. Another final thing, the tax online is "estimated". It was actually about $10.00 more when I paid.