Got My iPhone 4s from verizon ... went to the Apple Store to exchange because of the rattle mentioned here by other users .. compared to my buddies at work, my rattle was really loud, I also wanted to purchase Applecare plus since the new phones build feels cheap to me ... the Genius told me it was within spec and they absolutely would not do any sort of exchange, he also told me that since I did not purchase Applcare plus when I ordered the phone I was out of luck and could not purchase it now (4 days later) ... based on my prior experiences this seemed like odd behavior. I went to another Apple store, and they immediately exchanged the phone for me. What gives ? When I got home I called apple to order Applecare Plus ... and they were more than happy to oblige me ... this seems incredibly weird .. anyone have any idea how Apple runs their retail locations ? Do they leave policy up to the retail managers of each store ?? I have spent over 80K on Apple Equipment and this kind of obnoxious behavior really turned me off. I'll probably stick with apple since I am invested ... but man this left a bad taste in my mouth.