I'll try to keep this brief (skip to the next paragraph to start the "twist"), but wanted to share as I found it fascinating. Essentially I was able exchange my top of the line 15" 2010 MBP i7 with Hi-Res AG, purchased in December 2010 for the new 15" i7 2011 2.3 Ghz with Hi-Res AG screen. This took about 45 minutes on the phone, collectively, between an Apple employee and a manager. I wouldn't accept no for an answer, and ultimately got what I wanted, and am very happy. This was done under a business account, so I used that as leverage - because it's true...if my company is happy with the MBP's and their performance, we will be purchasing more (20 employees, of which 5-10 could take advantage of a truly mobile workstation/desktop replacement). The 2010 MBP, well, I couldn't recommend my company buy them, as they did not meet our needs (I'm sort of "piloting" the MBP's for my company). When I went in for the exchange, they found the 2010 MBP had had a discount applied to the purchase my 2010 MBP 2 days after I purchased it. The credit was a $300 "Corporate of Government Discount" and the difference was taken out as a GIFT CARD. Now, I NEVER went back in and got a discount, nor did my office manager have the discount applied as my company does not have a corporate relationship with Apple, nor are we a government agency (basically, we are ineligible for the discount). The manager handling the transaction asked me various questions, trying to investigate what had happened, and stated that this large of a discount was very unusual. Essentially we were just doing a straight trade, the 2010 MBP for the 2011 MBP, but for Apple's accounting systems they needed to know why the 2010 MBP received a $300 credit so they could apply that same discount to the one I was picking up. We basically moved on and started the process, but the manager left the receipt for the $300 credit/gift card on the table. It was done by customer Haba Revolt, with email address email@example.com I haven't looked much, but if this account is the same as a person with the account firstname.lastname@example.org, it looks like this person may live in South America (Argentina). Either Apple got hacked, or this is an inside job. Either way, collecting $300 from a MBP around Christmas time...wow. Imagine how many times that was done? This person (or group of people) must have gotten away with tens of thousands of dollars! Anyway, just wanted to share!